Officials of auto agencies said that the indicators show the continued escalating trend of sales growth in the country and the region, during the current year 2025, driven by increasing demand for electric and hybrid cars, which suit different budgets, enhance the presence of Chinese brands, and increase innovation in the industry.
They added to «Emirates Today» that all expectations indicate that the year 2025 will witness a new momentum towards further shift to electrical models, and they expected that 2025 will witness a rise in prices, given the increase of new models that witness an increasing demand by the dealers.
They also pointed out that the focus during the year 2025 will be on the launch of new models that focus on innovative design and advanced electric motors technology.
The agents of agencies stated that last year 2024 witnessed transformations in the preferences of consumers, foremost of which is a noticeable shift towards electric and hybrid cars, and the increase in demand for multi -use sports cars, as well as a rapid development driven by major factors, most notably the escalation of competition, especially between European and Chinese manufacturers.
They emphasized that the car sector showed during the year 2024 other prominent transformations, represented in improving supply chains and strong offers of agencies, as well as the rise of Chinese cars that acquired more than 12% of the Emirati market sales, compared to a rate of 4 and 5% in the past, two lifespo Until 2024 witnessed relative stability in car prices, which contributed to strengthening sales movement.
Through the Emirates Today, they reviewed the sales of their companies during the year 2024, which some companies have estimated at rates between 7 and 30%, and reached 50% in others, due to this growth to legislation and government policies supporting in creating a favorable environment for the prosperity of the auto sector, and the growth of the private sector In general, standard recovery in the UAE car market compared to year 2023.
They also presented their plans for the current year, which are concentrated in offering electric cars, including sports cars, and those qualified to drive off roads, and handmade luxury vehicles.
Sales and techniques
In detail, the president and executive director of “General Motors Africa and the Middle East, Jack Opal, reviewed the company today, the company’s sales from various models, saying:” The sales of the Chevrolet Tahoe, GMC Yokon, and ( Cadillac Escalade) in the UAE and the region during the year 2024, an increase in sales by rates that ranged between 7 and 28%.
He added that this increase came supported by innovation and the use of advanced technologies, stressing that the UAE market is one of the most prominent markets of “General Motors” in the Middle East region, and Opal expected that car sales in the country and the region will continue during the current year 2025, supported by the launch of many car models that It includes a wide range of electric cars, with a focus on providing electric vehicles that suit different budgets.
He revealed that “General Motors strategy for the current year is focused on expediting the launch of electric cars, including sports cars, and those qualifying to drive off -road driving, and handmade luxury vehicles.”
Policies and transformations
For his part, the director of the “Sherry Emirates Company”, Zahir Sabbagh, said: “Sherry new sales of (Sherry) witnessed a growth of more than 50% during the year 2024, driven by government legislations and policies supporting in creating a favorable environment for the prosperity of the auto sector, and the growth of the private sector in general And standard recovery in the car market in the UAE compared to last year, the increasing demand for Chinese cars that have proven their attractiveness and competitiveness, putting new models, providing post -sales services at a high level, expanding display networks, and providing spare parts and technological features in those vehicles.
He added: «The car sector showed prominent transformations in 2024, which included improving supply chains and increasing competitiveness through strong offers for agencies, as well as the rise of Chinese cars that acquired more than 12% of the Emirati market sales, compared to a rate of 4 and 5% in the past , Which reflects the dynamics of the market and its directing towards diversity and innovation. ”
He stressed that «2024 witnessed a relative stability in car prices, which contributed to strengthening sales movement», expecting that the year 2025 will witness a rise in prices due to factors, including increasing the introduction of new models that are witnessing an increasing demand, which raises the demand for these groups, and on electric and hybrid cars Especially, he pointed out that the indicators show the continued escalating trend of sales growth during the current year 2025, driven by increasing demand for electric and hybrid cars, enhancing the presence of Chinese marks, and increasing innovation in the industry.
Optimism in growth
In the same context, the CEO of the “Mechanical Center for the Arabian Gulf”, Dr. Hamid Hamebar, expressed his optimism about the continued growth of sales in 2025, driven by the continuous growth in Dubai within the various sectors.
He attributed the growth of sales during the year 2024 to several factors, which reflects the solid economic and social development in Dubai, which continue to attract increasing numbers of the population, thanks to the high standard of living, the environment of dynamic business, and the global level infrastructure, which positively affected the luxury car market.
He continued: “Last year witnessed transformations in the preferences of consumers, foremost of which is the noticeable shift towards electric and hybrid cars, thanks to the increasing environmental awareness, progress in electric cars technology, and the increase in demand for multi -use sports cars,” noting that “the focus during the year 2025 will be on A new embedded proposition focuses on innovative design and advanced electric motors technology. ”
He stated that the prices of cars did not witness a significant increase, except for the increases related to the rate Possible value for their investments.
He stressed that the BMW group aims to offer more than two million electric cars in the market at the end of this year, and that its 10 million number is approximately by the end of the contract, supported by the increasing demand for environmentally friendly transportation options, with the UAE seeking to implement the sustainability agenda, he said : “We contribute to creating a solid infrastructure, by providing charging points, electric cars.”
Strong growth
For his part, the director general of Audi Abu Dhabi, Scott Sherez, said that the indicators indicate strong sales growth, driven by the launch of a group of new and improved car models that meet the demands of consumers that depend on innovation, advanced technology and sustainability.
He added that all expectations indicate that this year 2025 will witness a new momentum towards more shift to electrical models, revealing that “Audi” will launch a wide range of models that are in line with future mobility requirements, to keep pace with the accelerating developments in the automotive industry.
He continued: «The auto sector witnessed a rapid development in 2024, driven by major factors, most notably the escalation of competition, especially between European and Chinese manufacturers, and the clear shift in the preferences of customers towards electrical models, which coincided with the launch of more electrical models in the market, which led To increase the intensity of competition, “stressing that” saturation of the market “with these models will constitute an increasing future challenge for brands to maintain its market shares.
Shirts stated that inflation at the global level was one of the most prominent main factors that led to the high costs of manufacturing in the auto sector, which directly affected retail prices.
He added, “This coincided with manufacturers and retailers seeking to alleviate these price increases, by providing attractive services programs and distinct competitive offers, to ensure suitable prices that meet the aspirations of consumers,” noting that despite the continued challenges, the company continues to adopt models Strategic pricing, presenting exceptional incentives, to maintain the current customer base, and attract more new customers.
Exclusive manufacture
As for the general manager of the “Abu Dhabi Center” – Ali and Sons Company, Wissam Khalil, he told “Emirates Today”: “The year 2024 witnessed a shift towards distinctive cars and increased demand for exclusive manufacturing services, with consumers ready to wait for a longer period in order to obtain A car specifications, including unique features in the car and special paint options.
He stated that the year 2024 witnessed the launch of “Porsche” for four new models in one go, as well as the launch of the “Macan” electrical model for consumers, pointing out that last year witnessed what he described as “suffering” the car sector worldwide, from the increase in prices, which formed Global inflation is an essential cause of its occurrence.
On his expectations for the current year, he said: “The market indicators indicate that the year 2025 will witness the continued demand for the acquisition of new cars, and the provision of exceptional experiences to serve the dealers’ reasons of competition. ” Electric cars, supported by the positive market environment enhanced by government initiatives to promote economic dynamics in Abu Dhabi and Al Ain.
He said that «(Porsche) actively contributes to the development of the electrical infrastructure through its program (Porsche Destination Chargles), where more than 50 shipping points were installed in Abu Dhabi and Al Ain. It contributes to alleviating any anxiety among consumers related to charging their electric cars.
Optimism in sales
The director of marketing and sales at a major car agency, Assem Ibrahim, told «Emirates Today» that “the sales of the year 2024 witnessed a growth of rates between 12 and 30%, according to the model.”
He expressed optimism about the continued growth of sales this year, with more electric and hybrid cars, in response to the increase in demand during the last period.