Pioneers of businesses in various sectors called for the necessity of holding specialized exhibitions that contribute to increasing marketing and promoting the products of their small and medium enterprises, in support of the capabilities of entrepreneurship in facing the challenges of high competitiveness with major companies and products imported from abroad.
They explained to «Emirates Today» that the establishment of specialized exhibitions for local entrepreneurship projects, or with reduced symbolic fees, have positive repercussions in providing additional windows to market the products of small and emerging projects, which are manufactured in the country, and also provides opportunities to conclude shared deals and agreements.
“Expanding the establishment of specialized exhibitions for entrepreneurship projects, from small and medium -sized companies, contributes greatly to supporting the promotion of their products, increasing growth opportunities and developing their business, by contributing to increasing their sales and introducing their products ».
He added, “It is important for business pioneers venues to enjoy support, by providing free participation or reduced and symbolic fees.”
For his part, the entrepreneur Dawood Al -Harbi, who runs a project to trade food products, said: “It is necessary for multiple exhibitions to participate in the participation of entrepreneurs’ projects, whether through specialized or international exhibitions. ”
He believed that “specialized exhibitions are an additional window to market products of small and medium enterprises, and to support their competitive capabilities in the face of major companies,” noting that “these exhibitions will allow business leaders to hold different partnerships, exchange experiences and sign deals that support the growth of their projects.”
“The most prominent challenges facing entrepreneurship projects in the intensity of market competitiveness are, which makes many companies suffer in proving their presence and marketing their business, while allowing specialized exhibitions. Increased opportunities to promote products and support the capabilities of competitive entrepreneurs. ”
As for the entrepreneur, Mohamed Youssef, who runs a project to supply perfume products, he said: “Increasing the number of exhibitions for entrepreneurs is one of the important demands that provide the field to review their products, support the competitiveness of their projects and thus support their growth and development, especially in light of the market competitive challenges facing many Projects, “noting that” exhibitions, whether they are held in a specialized manner for entrepreneurship only, or major international exhibitions, are available Great opportunities for entrepreneurs in contracting deals and stimulating sales.
For his part, the entrepreneur, Rashid Abdullah, who runs a project to supply coffee beans, said that “exhibitions are important basic windows that allow the introduction of entrepreneurship projects and promoting them significantly, and therefore it is important to hold many specialized exhibitions.”
For his part, the entrepreneur, Saeed Thabet, who runs a project to make food products, considered that «exhibitions is one of the important tools that support the growth of entrepreneurship projects, especially in light of the high market competitive challenges, but support for the participation of entrepreneurs in international exhibitions, both internal or external , It is considered more important for many projects, especially in light of the dependence of a number of them on wholesale supply and exporting its products, which makes the participation of entrepreneurs in The major exhibitions that include companies of different nationalities are more useful for their business growth more. ”
Great exhibitions
“The involvement of entrepreneurship projects in major exhibitions, supports their exports at greater rates, compared to local specialized exhibitions, which are only suitable for projects that mainly target local markets,” said business leader, Abdul Rahman Al -Amri, who runs a food industry project.
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