Dubai Holding acquires Rover electric vehicles to boost sustainable adventure tourism in Hatta
Dubai Holding acquires Rover electric vehicles from Go Gravity to deploy a locally made all‑terrain fleet across Hatta Resorts and Wadi Hub, expanding eco‑friendly adventure options.
Dubai Holding has purchased the first commercial batch of Rover electric vehicles from UAE-based adventure technology firm Go Gravity to operate across Hatta Resorts and the Hatta Wadi Hub. The acquisition positions Dubai Holding to expand adventure tourism offerings while advancing its commitment to support local small and medium enterprises and sustainable mobility solutions. The vehicles, developed and assembled at Hatta Wadi Hub, carry the “Made in UAE” label and are intended to provide guests with responsible, low‑emission ways to explore Hatta’s rugged landscape.
Deal specifics and operational rollout
Dubai Holding confirmed the purchase in a statement, saying the initial batch will be integrated into guest experiences at properties within the Hatta Resorts portfolio and at the Hatta Wadi Hub. The company described the move as the first commercial deployment of the Rover platform, with plans to operate the vehicles as part of on‑site adventure and eco‑tourism activities. Dubai Holding indicated this deployment is a pilot for larger commercial scaling across its tourism and hospitality assets if performance and guest feedback meet expectations.
Design and manufacturing at Hatta Wadi Hub
Rover is an all‑electric, all‑terrain vehicle engineered specifically for the mountainous and desert terrain of Hatta. Go Gravity designed and assembled the vehicles at its Hatta Wadi Hub facility, underscoring a domestic manufacturing effort aimed at producing rugged, low‑impact mobility for outdoor destinations. The company emphasized that Rover’s engineering was tailored to local topography and climate, with components and assembly carried out on site under the “Made in UAE” banner.
Guest experience and destination integration
Dubai Holding plans to integrate the Rover vehicles into curated guest experiences that highlight Hatta’s natural assets while minimising environmental disturbance. The vehicles are intended for guided circuits, nature exploration routes and resort‑led adventure packages that require stable, quiet and emission‑free transport. Operators will receive training and safety protocols to ensure consistent guest handling and to preserve the ecological sensitivity of the routes where the vehicles will operate.
Support for SMEs and local innovation
Company executives framed the purchase as part of Dubai Holding’s ongoing strategy to foster growth among local small and medium enterprises. The rover acquisition was described as an example of how corporate procurement can create commercial pathways for home‑grown innovators to scale production and distribution. Dubai Holding’s deputy head of asset management highlighted that Rover started as an in‑destination innovation and is now ready for broader commercial adoption, reflecting the group’s dedication to nurturing UAE‑based entrepreneurship.
Statements from Dubai Holding and Go Gravity
Rudi Sobra, Deputy Head of Asset Management at Dubai Holding, said the Rover product proudly carries the “Made in UAE” mark and that the initial fleet purchase represents a natural step in supporting locally developed solutions. Go Gravity co‑founder Ahmed Ali Al Badwawi noted the project’s origins in Hatta and welcomed Dubai Holding’s backing as crucial to enabling commercial growth and wider deployment. Both organisations described the partnership as mutually beneficial: Dubai Holding expands its guest offerings, while Go Gravity gains a platform for scaling its locally manufactured vehicles.
Environmental aims and tourism sector impact
The introduction of fully electric all‑terrain vehicles aligns with broader sustainability objectives within Dubai’s tourism and hospitality sectors. By deploying low‑emission transport at a nature destination, Dubai Holding seeks to reduce onsite carbon footprints and to offer visitors cleaner alternatives to conventional petrol‑powered off‑road vehicles. Industry observers say such initiatives can strengthen a destination’s eco‑credentials and meet rising visitor demand for responsible travel options, although long‑term impact will depend on operational practices and route management.
Go Gravity and Dubai Holding have also indicated potential future steps that could include expanded fleets, additional vehicle variants and further collaboration on trail development and visitor management. The companies said they will monitor usage patterns, guest feedback and maintenance performance closely to inform any future scaling decisions.
Looking ahead, Dubai Holding’s acquisition of the first Rover fleet represents a notable instance of public‑ and private‑sector alignment around local manufacturing, SME support and sustainable tourism innovation in the UAE. The vehicles’ integration into Hatta’s tourism offering will be watched by industry stakeholders as an early case of how domestically produced electric mobility can be harnessed to enhance visitor experiences while aiming to protect fragile natural environments.
