Dubai launches “Invite from Dubai” campaign offering rewards worth over AED 3,000 for hosts and visitors
Dubai’s Invite from Dubai campaign offers residents and guests rewards worth over AED 3,000 for visits arriving this summer between 20 July and 31 October 2026.
Dubai’s Department of Economy and Tourism has launched the Invite from Dubai campaign, a resident-focused scheme that grants packages of benefits valued at more than AED 3,000 to both hosts and their visiting relatives or friends. The initiative applies to visitors arriving via air, land or sea and runs for trips with arrivals between 20 July and 31 October 2026. The department said the move seeks to boost tourism flows while recognising residents as key ambassadors for the emirate.
Campaign objective and scope
The Invite from Dubai programme is designed principally to stimulate family and social visits to the emirate and to support wider tourism recovery strategies. Dubai authorities framed the campaign as a way to celebrate residents’ role in promoting the city and to encourage longer, higher-value stays by inbound guests. The scheme is open to visits across the tourism calendar window and covers multiple sectors, from hotels to attractions and transport.
Eligibility and registration steps
Residents who wish to participate must be UAE citizens or residents aged 18 or older and hold a valid Emirates ID. Hosts register digitally through the Visit Dubai platform, supplying personal details such as Emirates ID number, date of birth and email address before entering the proposed visitors’ passport numbers, nationalities and expected month of arrival. The registration is carried out online and is intended to be straightforward to enable quick sign-up ahead of planned travel.
Hosts can nominate up to five visitors in a single submission, with the platform allowing multiple submissions over the campaign period. Each host may receive a maximum of three reward bundles across all nominations during the campaign, subject to the visitors’ arrivals falling within the stated window. The system is automated: Dubai Tourism is notified when the first guest from a nominated list arrives and sends the reward package by email within 72 hours of that arrival.
Details of hotel, attraction and dining benefits
The reward package bundles discounts and complimentary offers across major tourism pillars. Hotel deals include discounts ranging from about 35% to 45% at participating properties, and select hotels are offering one complimentary night as part of the package. The aim is to encourage longer stays and to expose visitors to a wider range of accommodation experiences in the emirate.
Leisure and attractions are also covered, with free admission tickets included for headline attractions such as Aquaventure Waterpark and IMG Worlds of Adventure, plus a 50% discount on tickets to the Grand Hyatt Dubai waterpark. Dining incentives include complimentary main courses with purchase at participating restaurants and AED 100 dining vouchers redeemable at selected outlets. These offers are intended to boost footfall at dining venues and leisure sites while improving the visitor experience.
Transport and mobility incentives
To ease mobility for guests and hosts, the campaign incorporates transportation benefits that include a 20% discount on certain ride-hailing services. In addition, visitors and their hosts will receive a complimentary three-month membership to a premium ride platform’s loyalty programme, providing a smoother and more cost-effective transport option during their stay. These measures are intended to streamline inter-attraction travel and reduce friction for family and social visits.
Verification, timing and fulfilment process
The Invite from Dubai mechanism relies on identity and travel data to validate nominations and trigger benefits. Hosts must accurately enter passport numbers and expected arrival months for each guest so the automated system can detect arrivals at Dubai’s ports of entry. Once the first guest on a list is registered as having arrived, the programme issues the reward package electronically, typically within a 72-hour window.
All nominated visitors must land in Dubai between 20 July and 31 October 2026 for the host to qualify for the package. Residents are advised to check visa requirements and travel rules for their guests well in advance, as the campaign benefits are contingent on verified arrival dates and correct documentation. The department has emphasised that offers are subject to availability and the terms set by participating partners.
Implications for Dubai’s tourism recovery
Officials expect the campaign to underpin short-term tourism demand by encouraging resident-led referrals and repeat visitation, a channel that previously contributed strongly to inbound flows. By targeting family and social travel, the initiative taps into segments that tend to spend across hotels, attractions and restaurants, supporting a broad section of the tourism ecosystem. The resident-focused approach also amplifies word-of-mouth promotion, leveraging local networks to attract visitors during the campaign window.
Residents planning to invite family or friends should register early, confirm travel documents and coordinate arrival dates to ensure eligibility. Visiting groups of up to five people per nomination can maximise the hosts’ benefit while taking advantage of multiple partner offers. Those interested should use the Visit Dubai platform to complete their submissions and monitor confirmation emails after arrival.
The Invite from Dubai campaign runs until 31 October 2026 and aims to make family and social visits to Dubai easier and more rewarding for both hosts and guests. Registration, arrival verification and partner terms will determine actual entitlement, so residents are advised to follow the digital registration steps and retain travel documentation to ensure they receive their allocated benefits.
