1,500 customers booked Nissan Patrol in the first two days of its launch

Abdul Wahid Al Rostamani Automotive Group confirmed that the all-new Nissan Patrol model represents a qualitative leap for Arabian Automobiles Company, one of the group’s companies and the exclusive distributor of Nissan, Infiniti and Renault brands in Dubai, Sharjah and the Northern Emirates.

She revealed to “Emarat Al Youm” that the Nissan Patrol’s share in the UAE market is about 24% of the total number of similar cars in the same category, at a time when demand for this model exceeded expectations by 10 times during the first week of its global launch.

She confirmed that about 1,500 people booked the car during the first two days of its launch, noting that the distribution of the new Nissan Patrol cars will begin to customers who made advance bookings, starting next November.

The group reviewed its expansion plans, expectations for the electric car market and prices, noting that Nissan’s plan includes launching five new multi-use vehicles in the Middle East, in addition to defining a strategy for introducing electric cars to the region.

In detail, Michel Ayat, CEO of Abdul Wahid Al Rostamani Automotive Group, said: “The Nissan Patrol entered the UAE market around 1970, and has developed significantly since then, up to the new 2025 version.”

“The all-new Nissan Patrol represents a qualitative leap for Arabian Automobiles Company, one of the companies of the Abdul Wahid Al Rostamani Group, and the exclusive distributor of Nissan, Infiniti and Renault in Dubai, Sharjah and the Northern Emirates. It reflects our unwavering commitment to quality and innovation, and maintaining the highest standards to ensure customer satisfaction,” he added in statements to “Emarat Al Youm.” He pointed out that this modern model embodies the continuous development that the Nissan Patrol has witnessed over 70 years, which has contributed to expanding its audience base, as a result of its distinction and ability to meet their requirements.

Ayat revealed that the Nissan Patrol’s share in the UAE market is about 24% of the total number of similar cars in the same category.

He stressed that the great demand for booking the new model of the car exceeded expectations, noting that the distribution of the new Nissan Patrol cars will begin to customers who made advance bookings, starting next November.

Ayat pointed out the great demand from customers for the all-new “Patrol 2025” model, as demand for this model exceeded expectations 10 times during the first week of its global launch, revealing that about 1,500 people reserved the car during the first two days of the launch.

Regarding the car market in the country, Ayat said: “The stages of the car market in Dubai and the UAE in general can be divided into three main time periods. The first begins with the traditional period that extended from the entry of cars into the UAE until 2015, when technology was absent from the car industry at the time. Then, since 2016, we have witnessed a new phase with the entry of advanced technology into this sector, which made owning a car a great dream come true. With the development of technology, the patterns of car use have changed, as the focus has shifted from the concept of mere ownership to the concept of smart and effective use.”

Ayat added: “The third phase began in 2021, as the automotive industry is witnessing rapid annual changes,” stressing the need for each company to adapt to these technological developments.

“Following the COVID-19 pandemic and the challenges it brought to the global economy as a whole, we have seen a significant improvement in Nissan Patrol sales from 2021 to 2023, with a growth rate of 8.8%, an indication of our demand and sustainable growth,” Ayat said.

Ayat revealed that Nissan’s plan includes launching five new multi-use vehicles in the Middle East, in addition to defining a strategy to introduce electric cars to the region, which provides a starting point for further expansion.

Regarding Al Arabiya Automobiles’ expansion plans, Ayat said: “The company aims to expand its network over the next two years, with the aim of enhancing the quality of its services and meeting the needs of customers more effectively.” He pointed out that this expansion comes as part of a long-term strategy that aims to bring services closer to customers and provide a quick response to all their requirements.

Regarding his expectations for the hybrid and electric car market, Ayat said: “We are witnessing a gradual shift towards customers adopting hybrid cars instead of cars that run on gasoline, which is reflected in the noticeable increase in demand for them since the beginning of last year.”

He added: “The share of electric cars globally increased to 17% in the first half of 2024 compared to 14% in the same period in 2023. There is also a growing trend towards using electric cars in individual and public transportation, as they provide a warranty of up to eight years, compared to a period ranging between three and five years for traditional cars, with the ability of (electric) cars to travel a distance of 500 kilometers on a single charge.”

Ayat pointed out that Britain, for example, decided to ban the sale of cars that run on gasoline starting in 2035, while stopping the import or manufacture of non-electric cars, stressing that this is a trend that includes most European countries.

He continued: “The UAE has converted 20% of federal government vehicles to electric engines, and the target has been updated to include making electric and hybrid vehicles represent 50% of all vehicles on the roads by 2050.”

“Electric cars are currently more expensive than their gasoline-powered counterparts of the same size,” he added, expecting that the price of electric cars will become similar to the prices of traditional gasoline-powered cars in the future.

• Nissan Patrol’s share in the UAE market is about 24% of the total number of similar cars in the same category.