Mihas@Dubai 2024 exhibition to promote halal trade globally will be launched on November 18

The “Mihas@Dubai” exhibition, one of the largest global events for halal trade, will begin on November 18 with the participation of 125 Malaysian companies and will last for three days at the Dubai World Trade Center, on the sidelines of the Middle East Organic and Natural Foods Exhibition..

Datuk Mohamed Mustafa, CEO of the Malaysian Foreign Trade Development Authority (Matrade), pointed out that the UAE’s strategic location enables Malaysian companies to access major markets in the Middle East, North Africa and South Asia, with the aim of achieving sales worth $250 million during this event..

He added that this comes after the success of the “Mihas Kuala Lumpur” exhibition in achieving sales exceeding one billion dollars last September.

The exhibition includes an international supply program, bringing together 120 buyers from various countries, with the aim of enhancing cooperation and exchanging investment opportunities in the halal products sector and includes a variety of products and services such as food, Islamic finance, halal tourism, and digital logistics services..

This event comes in light of expectations that the size of the global halal economy will rise to $5 trillion by 2030, of which the Middle East alone contributes more than $200 billion, representing about 10% of the total market size..

For his part, Dato Seri, Chairman of the Board of Directors of MATRADE, Dato Seri Rizal Merikan Naina Merikan, Chairman of the Board of Directors of MATRADE, said that the “Mihas@Dubai” exhibition is the first outside Malaysia, which reflects his country’s commitment to strengthening its position as a leading destination in the halal industry..

Merikan added that the Mihas@Dubai exhibition will be the first international event to be organized outside Malaysia, with the participation of the largest Malaysian companies led by “Matrade”, explaining that the exhibition is fully prepared to benefit from the enormous potential of the halal market in the Middle East, and to strengthen its position as a globally recognized trade exhibition and also plays a major role in the exhibition. A major role in positioning Malaysia as a leading platform in the international halal scene.

He explained that Malaysia’s long-standing leadership in the halal industry is supported by various government initiatives, including advances in research and development of strong infrastructure, which have boosted the growth of the industry..