Officials of gold and jewelry trading outlets reported that the activities and offers of the Dubai Shopping Festival, which allow shoppers to win gold prizes when purchasing during the festival period, have contributed to reviving market sales.
They pointed out to Emirates Today that despite the rise in gold prices, the festival’s activities have had a positive impact on increasing demand in the markets during the recent period.
Dubai Shopping offers give consumers, who spend 1,500 dirhams or more in stores, the opportunity to enter weekly draws to win gold prizes, and give away one kilogram of gold every week, distributed among a total of 20 winners over the course of the campaign, in addition to discounts of up to 50%. On diamond and pearl jewelry products, discounts on manufacturing fees between 1 and 5% on gold jewelry, and the replacement of old gold without any discounts on the basic value.
In addition, gold prices rose at the end of last week between three and four dirhams per gram of various karats compared to their prices at the end of the previous week, according to the price indices announced in Dubai and Sharjah.
The price of a gram of 24-carat gold reached 323 dirhams, an increase of four dirhams, compared to its prices at the end of the previous week, while the price of a gram of 22-carat gold reached 299 dirhams, an increase of 3.5 dirhams, and the price of a gram of 21-carat gold reached 289.5 dirhams, an increase of 3.5 dirhams. The price of an 18-carat gram reached 248 dirhams, an increase of three dirhams.
The CEO of Layali Jewellery, Anurag Sinha, said: “Dubai shopping offers and events have positive effects in supporting demand and rebounding sales in the gold and jewelry markets in Dubai.”
He pointed out that “the raffle offers for prizes on purchases, in addition to the offers offered during that period in many sales outlets, are among the attractive factors for customers, whether residents or visitors to the country.”
Director of Dehkan Gold and Jewelry Trading Company, Jay Dehkan, explained, “Despite the recent rises in the prices of the yellow metal, the markets witnessed remarkable rates of demand supported by the offers presented and accompanying the activities of the Dubai Shopping Festival.”
He pointed out that “many customers prefer to purchase during the festival period, to benefit from the discounts and promotions offered, in addition to the opportunities to win multiple golden prizes by purchasing during the festival period.”
The sales manager at the “Daymo Jewelry” store, Daily Sun, said, “Many sales outlets offer various discounts and promotions during the festival period, which provides opportunities to increase store sales, especially with the festival period keeping pace with the boom in tourism activity and the improvement of the weather, which supports increased demand.” On open markets.
. Discounts of up to 50% on diamond and pearl jewelry products.
. Discounts on manufacturing fees between 1 and 5% on gold jewelry, and the opportunity to exchange old gold.
Follow our latest local and sports news and the latest political and economic developments via Google news
