A partnership to enhance the diversity of tourist offers in Dubai

The Dubai Economy and Tourism Department has signed a memorandum of understanding with “Premier Inn Middle East”, the world leader’s leading guest, with the aim of enhancing the diversity of tourism offers in the emirate, and upgrading visitors in general.

“Premier In” represents a joint project between the Emirates Airlines Group and the “Whitery” company, and is famous for its luxury facilities and high -quality services, and it shares the Department of Economy and Tourism in Dubai its vision to meet the various needs of international travelers, and the department stated, in a statement, yesterday, that the two parties will cooperate by developing specialized training programs and launching exceptional travel experiences that contribute to advancing the wheel of the tourism sector, and confirms The department was keen to conclude strategic cooperation agreements with the partners.

In line with the targets of the Dubai Economic Agenda (D33), aimed at strengthening the emirate’s position as a leading global destination for business and entertainment, the agreement establishes a framework for the two parties aimed at highlighting the diversity that Dubai has as an exceptional destination globally, especially through joint marketing campaigns.

Bremir In effectively promotes Dubai a preferred destination for tourism, through advertisements, participating in various commercial exhibitions, and effective strategies for social media.

In addition to the marketing campaigns, the two parties will cooperate to develop exceptional tourism products that highlight the ancient cultural heritage of Dubai, seasonal tourist destinations and other unique features, and these offers will be combined with custom packages targeting specific markets, providing travelers with unforgettable experiences.

To ensure adherence to the highest standards of exceptional service within its wallet from the luxury destinations, Primer in its team will provide its team the ability to benefit from specialized training programs and courses provided by the Dubai Tourism College.

“This strategic cooperation with (Premier In) contributes to enhancing our efforts to meet the various needs of international travelers,” said Issam Kazim, Executive Director of the Dubai Tourism and Commercial Marketing Corporation.

For his part, Simon Lee, Director General of Bremir Hotels in the Middle East, said: “This strategic partnership with the Dubai Department of Economics and Tourism represents an important station in strengthening the medium hotel sector in Dubai.”