Big Ticket announced as Official Partner of DP World ILT20 Season 4
Big Ticket joins DP World ILT20 Season 4 as an Official Partner in the UAE, bringing major prize promotions, fan activations and enhanced matchday experiences.
Big Ticket confirmed as official partner
Big Ticket, the UAE-born raffle brand, has been named an Official Partner of DP World ILT20 Season 4. The partnership pairs the region’s longest-running guaranteed raffle with the 34-match T20 league, which is underway across Dubai, Abu Dhabi and Sharjah.
Organizers said the move links Big Ticket’s promotional reach with the ILT20’s growing fan base, positioning the raffle brand at the centre of several matchday activations and audience engagement initiatives. The announcement is expected to amplify both on-field entertainment and off-field fan experiences for the remainder of the tournament.
Partnership goals and organiser comments
DP World ILT20’s head of partnerships, Ishan Chopra, praised Big Ticket’s heritage and alignment with the league’s fan-first approach. Chopra stressed that the collaboration aims to unlock new engagement opportunities and create memorable moments for spectators both inside the stadiums and across digital channels.
League officials highlighted that the partnership will support promotional activity during matches, adding layers of excitement through prize-driven campaigns and special activations. The league said it expects the tie-up to increase fan interaction and broaden the tournament’s reach across the UAE and the wider GCC.
Tournament scope and remaining fixtures
Season 4 of the DP World ILT20 comprises 34 matches staged at Dubai International Stadium, Zayed Cricket Stadium in Abu Dhabi and Sharjah Cricket Stadium. The competition features a mix of international stars and regional talent, with fixtures scheduled through the remainder of this season across the three venues.
Organizers reiterated that match tickets remain on sale, with a range of pricing options to suit different spectator preferences. Seating starts from low-cost stands while hospitality and premium experiences are available for those seeking upgraded matchday services.
Ticketing tiers and fan experiences
Spectator tickets for remaining DP World ILT20 matches are available from AED 20 for standard stands, according to league information. Hospitality packages begin at AED 325, while the new Sixes Lounge experience is being offered at AED 395 and includes unlimited food and beverages for the duration of a match.
League representatives say ticketing is available through official retail outlets and in-stadium sales channels, aiming to make attending matches accessible for families and cricket followers. The ticket structure is designed to provide options for casual fans and corporate guests alike.
Big Ticket’s history and prize evolution
Big Ticket began in 1992 at Abu Dhabi International Airport and has grown into one of the Gulf’s most recognised monthly raffle draws. Over three decades the promotion expanded from an initial AED 1 million grand prize to headline drawings that can reach up to AED 35 million, reflecting its long-term growth and broad appeal.
The brand has diversified its offerings to include both large cash prize draws and recurring Dream Car promotions, positioning itself as more than a raffle but as a consumer-facing lifestyle brand that markets hope and aspiration. Big Ticket’s monthly cadence and promotional pairings have helped maintain its visibility across the region.
How promotions will operate during the league
Under the partnership, Big Ticket is expected to run match-linked promotions and in-venue activations that offer spectators chances to win or engage with prize draws. Officials indicated that promotional mechanics will include ticketed giveaways and experiential zones aimed at driving live attendance and social media engagement.
Big Ticket’s existing sales structure remains unchanged: the Big Ticket Millionaire draw is priced at AED 500 inclusive of VAT with a buy-two-get-one-free offer, while Dream Car tickets cost AED 150 with the same buy-two-get-one-free promotion. These price points are intended to encourage repeat participation in monthly and car-specific draws.
Big Ticket will also use the league’s matchday platform to increase awareness of its monthly draws and luxury car promotions. The brand’s activation at stadiums is designed to create tangible touchpoints where fans can learn about prizes and register for draws on site.
The partnership brings together two well-known regional names at a time when experiential sport and large-scale prize promotions continue to draw consumer attention. Both sides said they expect the collaboration to deliver commercial value while enhancing live-match entertainment for fans across the UAE.
With matchday activations, ticket promotions and prize-driven engagement planned, the Big Ticket–DP World ILT20 partnership aims to combine sport and consumer promotions to boost attendance and spectator enjoyment during Season 4.
