Culture is a driving force for building vibrant societies and sustainable economies

Her Highness Sheikha Latifa bint Mohammed bin Rashid Al Maktoum, Chairwoman of the Dubai Culture and Arts Authority “Dubai Culture”, participated in a high-level session entitled “Public Events: Huge Gains” within the activities of the 55th annual meeting of the World Economic Forum in Davos.

The session discussed the enormous potential of the creative economy and its role in promoting economic growth and societal development, with the participation of a group of distinguished international figures, business leaders and decision makers, which provided a rich opportunity to exchange ideas on how to use economic experience as a tool for comprehensive and sustainable development.

Culture and arts are a pillar of comprehensive growth
Her Highness stressed that culture is the driving force for building vibrant societies and sustainable economies, noting that the exceptional vision for Dubai set by His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, may God protect him, focuses on investing in human happiness and well-being as a The basis and goal of all development efforts.

– Fruitful partnerships between the public and private sectors
Her Highness also touched on the importance of cooperation between the public and private sectors in promoting the creative economy, pointing to the role of national policies in achieving this integration, and the inspiring model of sustainable partnerships presented by major events such as “Expo Dubai 2020” and “COP 28” is an inspiring model for sustainable partnerships. It promoted innovation as a key component for consolidating comprehensive and sustainable development.

– Inspiring practices and models
Her Highness Sheikha Latifa bint Mohammed bin Rashid Al Maktoum highlighted the adaptive policies adopted by Dubai to ensure flexibility and response to global changes. She also pointed to Dubai’s investments in world-class cultural infrastructure, which demonstrates the country’s commitment to economic and social development.

The session, moderated by Spriha Srivastava, International Executive Editor of Business Insider, featured the participation of an elite group of global experts and thought leaders, who provided deep insights into various aspects of the creative economy, including Sir Martin Sorrell, CEO of Capital, and one of the most prominent pioneers in the advertising and marketing industry. Digital worldwide, Patrice Louvet: CEO of Ralph Lauren, and Anna Marks, Chairman of the Board of Directors of Deloitte International, one of the largest companies in the field of professional services.

-Empowering arts and culture to shape the future of cities
The session also reviewed how arts and culture can transform from mere entertainment tools into major economic and societal engines. Participants also discussed policy frameworks and effective partnerships that enhance the impact of the experience economy, stressing the importance of cooperation between the public and private sectors. They also highlighted how to transform major events into opportunities to achieve economic growth, strengthen infrastructure, and stabilize communities.

– Inspiring messages from Dubai to the world
The session highlighted Dubai’s unique model in achieving a balance between economic development and sustainability. Participants also stressed that the exceptional experience provided by Dubai, under the leadership of His Highness Sheikh Mohammed bin Rashid Al Maktoum, includes inspiring global lessons on how to combine innovation and leadership to achieve comprehensive development.

The UAE is participating in the 55th session of the World Economic Forum meetings, which are being held in Davos, Switzerland, from January 20 to 24, with a high-level delegation headed by Her Highness Sheikha Latifa bint Mohammed bin Rashid Al Maktoum, which includes more than 100 heads of companies and the private sector. And government officials, to continue their active and distinguished participation in this important international event, which is an annual global platform that contributes to enhancing comprehensive international cooperation in all fields. Development, especially in areas related to the economic sector.