During the recent period, auto trade agencies and companies competed to present promotional offers that coincide with the entry of the blessed month of Ramadan, and included new models along with a models in 2024, electric and hybrid cars, while most offers focused on raising the years of guarantee, and offering free maintenance bouquets that ranged Five and seven years in some agencies.
Free insurance and registration agencies, shading services and price discounts, were also launched, in addition to innovative offers for the month of Ramadan, which included price discounts of 35 thousand dirhams on some models, free vouchers to buy fuel, and mobile phones, as well as guarantee periods for periods of up to seven years.
Dealers told «Emirates Today» that the early offering of Ramadan offers is one of the positive practices that support the opportunities for purchase, with the extension of the period of offers until the end of Ramadan, pointing out that the value -added offers have acquired the major shares compared to the price of the price opponent.
In turn, specialists in the auto sector considered that the launch of early Ramadan offers enhance the recovery of markets, expecting to rise sales during the month of Ramadan at rates that amount to twice, compared to the rest of the year.
They emphasized that the intense competition between brands to increase sales is one of the most prominent main factors that explain the volume of attractive offers during Ramadan, pointing out that competitive prices, financing benefits and offers make the month of Ramadan an ideal opportunity to make a decision to buy cars.
Customer opinions
In detail, the customer Mahmoud Kamel said, “Many car agencies in the Dubai and Sharjah markets have offered extensive offers in the context of preparing for the blessed month of Ramadan, which is considered a positive manifestation, with the increase in the periods of these offers until the end of the month of fasting, which is a greater opportunity for customers to buy and choose And the comparison of the offers offered.
For his part, the dealer Yasser Hussein said: “The markets are witnessing an unprecedented way, offering early offers and in a way that is remarkable and remarkable among many car agencies, as it was customary, during the previous years, the agencies offered for their offers either with the beginning of the month of Ramadan or a few days before the month.” And he saw that «the early offering of offers is one of the positive aspects, although most offers focus on value -added services compared to discounts Price ».
In the same context, the customer Ahmed Reda said: “Car agencies are competing with various and early offers in preparation for the month of Ramadan,” noting that “these offers provide multiple options for consumers, whether in terms of extending the years of guarantee or free maintenance, or even insurance, registration and free shading, while offers came Direct price cuts on cars, limited, compared to packages. ”
As for the dealer Tamer Abdel Aziz, he said that “the offers of car agencies allow dealers longer periods of time to choose the most appropriate, compared to some offers that are committed to Ramadan, and their chances are less in the direction of some consumers to them.”
High competitiveness
In addition, the CEO of “Rolls-Royce Motor Cars”, the mechanical center of the Arabian Gulf Dubai and the northern regions, Mamdouh Khairallah, said: “The high competitiveness is one of the most prominent factors that strengthened the direction of many agencies to the early offering of Ramadan offers on their car models.”
He added: «Entering new brands to the local markets, especially from the Asian -origin signs, among the reasons for the high competitiveness and the growth of promotional offers from agencies that seek to obtain a greater market share of sales, especially with the availability of a large supply of cars, and the flow of supply chains Production is one of the supplied destinations. ”
Ramadan season
For his part, the President of “Hyundai and the Emirates”, Suleiman Al -Zabin, said: “The Ramadan season offers are a positive boost for the car market in the Emirates, as it contributes to stimulating sales, enhancing the growth of the sector, and the economy in general.”
He added, “(Hyundai Emirates) offers offers for dealers to benefit from advantages that contribute to improving the experience of owning new cars, including financing plans and special services, attractive benefits covering the guarantee and other services.”
He explained that «Ramadan offers this year include flexible financing solutions, in addition to other advantages related to the guarantee and the services provided».
Attracting dealers
In the same context, the first sales executive official, in one of the auto agencies, Mohamed Mustafa, said that “offering early Ramadan offers support the competitiveness of the agencies to attract customers.”
He added: «It is natural for the markets to witness a diversity of offers, and the offered packages are parallel to direct price cuts, given that these packages include services with a specific financial value.
He continued: «The diversity of offers allow customers the freedom to choose between the alternatives offered and go to offers that provide services to suit every customer.
Early offers
For his part, Mark Jenkins, CEO of Al -Kindi Motor Group, said that “the company has put forward early offers for the month of Ramadan on several models of (Chevrolet) cars, (GMC) and (Cadillac) for the year 2024, including discounts In prices, it ranges between 7000 and 35 thousand dirhams, according to the brand and the model, as well For customers (Cadillac), according to the model, and gifts (iPhone 16, and 16 Pro Max) for Chevrolet and GMC’s dealers, according to the model, as well , Or 100 thousand kilometers, and on the road for up to five years, depending on the model.
Jenkins explained that the offers include models of electric cars from (DMC), and include obtaining a charger for free, free registration and a two -year guarantee, and a five -year service package, stressing that “the month of Ramadan has a special nature, during which various companies are keen to provide The best offers for those dealing with it. ”
Free fuel
In turn, the director of marketing at the “Al Habtoor Motor Company”, Nassib Nassar, said that “(the company) has offered offers on the occasion of the month of Ramadan on a group of the Jack brand, which includes free fuel for a full year, and the purchase of some models without paying the payment of the introduction And provide for free maintenance and window shading, as well as obtaining a comprehensive guarantee from the factory for a period of five years without calculating the cut kilometers, as I offered offers on the cars of the (Mitsubishi) brand that includes a free fuel for periods of up to two years, and a guarantee that extends to five years, for the first time from the factory, regardless of the cut kilometers, and the lack of need to pay a premier payment, along with registration, insurance, and shading of windows for free on specific models and bouquet One of the flexible financing options. ”
He continued: «Ramadan usually witnesses a significant increase in car sales, and we expect to achieve significant growth in our sales during the coming Ramadan, thanks to exclusive offers.” He pointed out that “Ramadan is considered for many consumers, a suitable period for the purchase of cars, where we have noticed in the past years, The great anticipation of Ramadan offers to invest in the purchase of a new car, which makes us make sure to make offers that meet the needs of customers.
He also stressed the importance of health competition that contributes to strengthening the auto sector in general, explaining that “competition pushes car companies to provide more special offers, which is in the interest of consumers who have more options and added value, especially during Ramadan.”
Exclusive offers
As for the Director General of Volkswagen Abu Dhabi, Jordan Walker, he said that “the company has put forward exclusive offers for the month of Ramadan that includes the new Volkswagen models and will continue until April 30, and also include special prices for cars, and a free guarantee for seven or 250 A thousand kilometers, along with free registration, extension of the guarantee and free service packages, as well as free maintenance for five years or 75 thousand A kilometer, in addition to the road assistance service for five years, according to the model, with some models offering competitive prices.
Walker expected a great growth in the volume of sales during the month of Ramadan, reaches weakness, compared to the rest of the year, driven by attractive offers that encourage the decision to purchase, in addition to that Ramadan is witnessing a remarkable increase in consumer spending, especially with families ready to celebrate Eid Al Fitr, What may include the acquisition of new cars, indicating that the extension of the working hours of car showrooms and organization Special events during Ramadan help enhance the opportunities for communication with potential buyers.
He pointed out that the “company” is keen to make offers in the month of Ramadan, which is witnessing the demand for new vehicles, which drives the agencies to present offers commensurate with the spirit of the Ramadan season, by giving consumers an additional value and making the process of purchasing cars a balanced and more useful experience, in addition to that The car market is witnessing intense competition this month, to attract more buyers, enhance loyalty to the brand and expand its presence in the market.
He noted that the experiments have shown over the years that Ramadan is one of the most prosperous periods of sales, as customers are accepted, especially with the additional financial advantages and incentives offered by car agencies.
5 years
In addition, the general manager of “Audi Abu Dhabi”, Scott Sherez, said that “the company has launched offers that will continue until the end of next April, including a group of new and used (semi -new) cars that traveled less than 100 km, and includes offers A five -year guarantee, a five -year service plan or 120 thousand kilometers, and the road assistance service for five years, in addition to shading free windows and registration, as well as offers (E-Tron) electric electric category, with a bouquet of advantages that include a two-year free guarantee, a four-year service plan, and a two-year-old road assistance plan, along with free registration.
He noted that Ramadan is related to the values of generosity and giving and this extends to the automotive sector, as brands compete to present their best annual offers, especially since many are planning to do the purchase, which makes this season an important opportunity for auto agents to present their best offers, as Ramadan witnesses the peak of competition Among the agents, which drives brands to provide attractive financing offers and broad service packages to attract buyers.
Shirts expected that the month of Ramadan will witness a remarkable increase in sales volume, which reaches almost twice, as one of the most active seasons for car agents, driven by the demand for the purchase of new cars, and the increase in demand for used (semi -new) models, indicating that competitive prices and benefits Funding and offers, Ramadan makes an ideal opportunity to take car purchase decisions.
He pointed out that the intense competition between the brands to increase sales is one of the most prominent main factors that explain the size of the tempting offers during Ramadan, which they may not find in other than Ramadan, which provides a wide range of options such as special financing offers, comprehensive service packages and other additional benefits to remain the month of Ramadan One of the best seasons during which customers can seize the opportunity to buy their cars with the best offers.
Continuous offers until “April”
“(The agency) has launched offers that will continue until the end of next April, covering new models, and includes a guarantee for a period of seven years on some models, and a three -year service plan or 45 thousand kilometers, Free registration, and an additional accessory set. ”
He explained that the month of Ramadan has become a major season for those wishing to buy new cars, given the strong competitive offers and additional benefits of agencies to enhance its market share, which makes Ramadan witness significant growth in demand, and it has become a decisive period of growth for the auto sector.
And he expected Ramadan to witness a remarkable increase in sales, compared to the rest of the year, indicating that Ramadan also represents an opportunity to build strong and sustainable relationships with customers and enhance their loyalty to the brand.