Dubai promotes its tourism experiences through “Hilton Honors”

The Department of Economy and Tourism in Dubai signed a strategic memorandum of understanding with the “Hilton” brand, with the aim of enhancing the emirate’s global vision, and supporting the brand’s hotels in training their team members and improving service levels, within the framework of continuous cooperation between the two parties, and in line with the objectives of the Dubai Economic Agenda “D33”. », aiming to strengthen its position as a leading global city for business and entertainment.

The department stated in a statement yesterday that the new partnership confirms the commitment of both parties to promoting innovation and excellence in the tourism sector by providing exceptional experiences for visitors.

The agreement aims to establish a framework for joint cooperation between the two parties, focusing on marketing initiatives aimed at attracting visitors through marketing and strategic communication, including advertising campaigns and interaction on social media that consolidate Dubai’s position as a leading destination.

The two parties will offer tourism options that highlight Dubai’s unique attractions, while placing these experiences within seasonal packages to enjoy.

This cooperation also makes it possible to integrate Dubai experiences into the Hilton Honors loyalty program, in which more than 195 million members participate worldwide.

The agreement emphasizes the importance of training and building capabilities and skills, as Hilton will participate in the training programs and courses organized by the Dubai College of Tourism, affiliated with the Department of Economy and Tourism in Dubai, in order to develop the skills of work team members in the areas of customer service and cultural awareness, ensuring the provision of the best levels of service to visitors. .

The memorandum of understanding was signed by Issam Kazim, CEO of the Dubai Corporation for Tourism and Commerce Marketing, and Guy Hutchinson, President of Hilton in the Middle East and Africa.

Kazim said, “Hilton is an important part of the growth process witnessed by the tourism sector in Dubai over the past decades. It has contributed to enhancing the city’s global reputation in the hospitality sector, and the exceptional experiences and upscale services it provides.”

He added, “The new phase of cooperation with this important brand allows us to share our expertise and experiences and communicate them to a wider audience, as well as raising the level of services provided by the city,” noting that this partnership comes to emphasize the importance of fruitful cooperation between the public and private sectors.

Kazim continued: “By promoting Dubai experiences through the Hilton Honors loyalty program and other channels, we are keen to motivate audiences around the world to explore Dubai, and to provide distinctive experiences at every stage of the traveler’s journey, which also includes Hilton hotels.” “It will encourage visitors to repeat their visit and become ambassadors for the destination.”

For his part, Guy Hutchinson, President of Hilton in the Middle East and Africa, said: “Dubai is moving forward in consolidating its position as a leading global destination, and we are happy to partner with the Department of Economy and Tourism in Dubai, to enhance this approach and enrich the region with more than 105 years of rich experience in the sector.” “And achieving our common goal of making the emirate lead the way in the excellence scene in the hospitality sector.”

He added: “We look forward to participating in the department’s training programs, which aim to develop the next generation of professionals and specialists in the hospitality sector.”