“Dubai Residences” is a new brand for managing residential complexes designated for rental

Dubai Holding Asset Management revealed the new brand name “Dubai Residences” for its portfolio of residential complexes for rent, which was previously known as the “Dubai Asset Management” brand. The launch of the new brand name comes in the wake of the inclusion of Nakheel and Meydan under the umbrella of Dubai Holding, which contributed to expanding the scope of the Dubai Residences portfolio across the emirate. The new corporate identity is a prominent step in the company’s successful journey over more than two decades in shaping the residential rental sector in Dubai, confirming its commitment to improving the quality of life of residents and supporting sustainable development in Dubai.

The unified “Dubai Residences” portfolio now includes 40,000 residential units, from distinguished sea destinations to family residential neighborhoods, for more than 150,000 residents. The launch of the new brand name confirms the company’s commitment to creating interconnected residential complexes, according to specifications and standards that meet future needs and strategic growth plans.

Malek Al Malek, CEO of Dubai Holding Asset Management Group, said: “The rapid economic growth and urban development that Dubai is witnessing today is the best evidence of the insightful vision of our wise leadership, and they are two prominent factors whose great importance and unlimited potential are recognized by residents, tourists and visitors. Today, as a company that has devoted its efforts for years to supporting Dubai’s ambitions to continuously improve the quality of life of residents, we stand before a pivotal stage that requires keeping pace with the continuous development of the emirate, accommodating the increasing population growth, and providing a sustainable and vibrant future.”

He added: “The launch of the new brand for our residential rental portfolio is an important step in our group’s journey, as we continually seek to seize the opportunities available in the growing residential rental market in Dubai. Our new corporate identity enhances our role in this sector, which is witnessing strong growth and competition today, consolidating our position as one of the largest residential portfolios designated for rent in Dubai. The new brand also highlights the broad geographical scope of our portfolio, and highlights the role we have played in the past, and continue to play today, to confirm the position of the Emirate of Dubai as one of the preferred global destinations for living.”

The group was established in early 2000, and since then it has witnessed continuous changes through strategic expansion operations, becoming “Dubai Asset Management”. The year 2020 was a landmark year for the group, as Meraas Holding was merged under the umbrella of Dubai Holding, which contributed to expanding the portfolio of residential complexes and significantly doubling its impact on the market. In 2024, the group’s portfolio witnessed an additional expansion with the inclusion of “Nakheel” and “Meydan” companies under the umbrella of “Dubai Holding”, which strengthened the position of the new brand “Dubai Residences” as one of the largest portfolios of residential properties designated for rental in Dubai, with a geographical footprint. It is spacious and includes a variety of residential complexes.

Today, the entire Dubai Residences portfolio includes City Walk Residences, Bluewaters Residences, Remraam, Shorooq, Group, Badra, Manazel Al Khor, Group Square, and Meydan Residence 1. “Layan”, “Beyti Villas”, “Nad Al Sheba Villas”, “Dubai Wharf”, “Meydan Heights”, “The Gardens”, “Garden View Villas”, “Garden View Apartments”, “Al Khail Gate” and “International”. City.