“Economy and Tourism in Dubai” and “Hayat Hotels” enhances the emirate’s attractiveness in front of visitors

The Dubai Department of Economy and Tourism signed a strategic understanding memorandum with a group of Hayat hotels in Dubai, aimed at reviewing the ingredients enjoyed by the emirate, as well as offers that increase its attractiveness to international visitors from all over the world, by launching a group of innovative marketing initiatives, organizing exclusive events, and providing allocated experiences for visitors.

The department stated, in a statement yesterday, that this partnership is consistent with the targets of the Dubai Economic Agenda «D33», aimed at consolidating the emirate’s position to become a world leading destination for business and entertainment.

The memorandum was signed by the Executive Director of the Dubai Tourism and Commercial Marketing Foundation, affiliated with the Dubai Economy and Tourism Department, Issam Kazim, and the Vice President of the Hayat Hotel Group in Dubai, Fathi Khojali.

The agreement confirms the commitment of the two parties to support the tourism sector in Dubai and consolidate the emirate’s position in the world, as it includes the distinguished participation of “Hayat Hotels” in the various initiatives launched by the Department of Economy and Tourism in Dubai, including hosting identification trips, as well as the invited delegations, in addition to establishing distinguished events to attract international visitors, as well Promotional.

For its part, the group will have the support of the department in marketing for its upcoming projects, such as the inauguration of the water park of the “Grand Hyatt Dubai” hotel, which is scheduled to open this year. Cooperation with influencers will also be on social media to create a distinct and influential content that guarantees access to large segments of the audience.

Kazem said: “Our strategic partnership comes with the Hayat Hotel Group in Dubai to intensify the efforts through which we seek to enhance the emirate’s status as a unique global tourist destination.” He added: “This partnership reflects our continuous commitment to the support of our partners and the concerned authorities, by developing and diversifying tourism offers and providing exceptional experiences that meet the aspirations of passengers, while maintaining the emirate’s excellence in innovation and providing the finest services to its guests.”

For his part, Khojali said: “Our strategic cooperation with the Department of Economy and Tourism in Dubai is a prominent station in the context of our continuous commitment to support Dubai’s vision for the future, while the Hayat Hotel Group in Dubai is committed to expanding its work scope, and providing exceptional experiences that highlight the emirate’s position is a leading global destination.”