Fines for 159 companies that violated the decisions of “telephone marketing”

Dubai Consumer Protection and Fair Trade Corporation, one of the institutions of the Department of Economy and Tourism in Dubai, has taken decisive steps on regulating the marketing of phone calls, with the aim of protecting consumer rights, enhancing positive commercial practices, revealing the initial warnings of 174 companies in Dubai, and imposing fines on 159 companies that did not It is complied with decisions, of a value of 50 thousand dirhams for each of them, since August 2024.

The Foundation stated, in a statement, that these efforts come in coordination with the Ministry of Economy, the Communications Regulatory Authority and the digital government, in implementation of Cabinet Resolutions No. 56 of 2024 regarding the regulation of marketing marketing, and No. 57 of 2024 regarding administrative violations and penalties for the actions that occur in violation of the provisions of a decision Cabinet No. 56 of 2024.

She explained that these organizational regulations contribute to reducing unwanted marketing phone calls in a way that achieves the consumer’s comfort, and not violating its privacy, in addition to strengthening their confidence in companies by ensuring the commitment of these companies to the channels and marketing times of their products, to establish a positive business environment.

The Dubai Consumer Protection and Fair Trade Corporation confirmed its keenness to take proactive and rapid measures to implement you organizational decisions, revealing that, since these decisions entered into force, in August 2024, it has directed initial warnings to 174 companies in Dubai to abide by them, to later impose fines on 159 companies that did not comply For decisions, at a value of 50 thousand dirhams each.

She stressed that this approach is in line with the targets of the “Dubai Economic Agenda D33”, pointing out that, through its efforts to reduce practices that cause a defect in the mechanisms of market work, the Foundation confirms its commitment to establishing a fair competitive environment, which enhances economic stability and consumer protection.

According to the Foundation, regulatory decisions apply to all licensed companies in the UAE, including licensed within the free zones, which in turn depend mainly on the method of marketing via phone calls to sell their products and services.

The new main guidelines for telephone marketing activities include non -contact with the categories of consumers who are not wishing to receive marketing contacts from the subscribers of the DNCR service, run by the Communications Regulatory Authority and the digital government, as well as setting the time allowed to make calls from nine in the morning until six in the evening, And notify consumers at the beginning of the call if it is registered.

The Foundation pointed out that consumers who receive unwanted marketing calls can take steps that protect their rights, and prevent the recurrence of these practices by visiting the link: