“Majid Al Futtaim Retail” supports Emirati products with free spaces and “online” display without fees

Majid Al Futtaim Retail Group confirmed its support for Emirati products by giving local producers competitive advantages, foremost among which is providing free space in stores to display their products, displaying these products on the Internet without fees, and not imposing any percentage on their sales.

The group – which has the exclusive rights to operate the “Carrefour” store chain in the Emirates, explained in an exclusive interview with “Emirates Today” – that it is working to create a sustainable and feasible partnership with Emirati producers, revealing that 65% of consumer goods that carry the “Carrefour” brand » In the Middle East, it is produced in the UAE, and 75% of the fresh food products that Carrefour offers in its outlets in the country come from local suppliers.

Emirati products

In detail, the Chief Operating Officer of Majid Al Futtaim Retail in the Emirates, Jean-Luc Graziato, confirmed that “the group is working to support Emirati products, by giving local producers competitive advantages in the country’s markets, foremost of which is providing free spaces in stores to display their products and display these products.” On the Internet without fees, and without charging any percentage on their sales.”

Graziato revealed, in an exclusive interview with “Emirates Today,” that 65% of consumer goods that carry the “Carrefour” brand in the Middle East are produced in the UAE, and 75% of the fresh food products that “Carrefour” offers in Its outlets in the country come from local suppliers.

He added that the group is working to establish a sustainable and meaningful partnership with Emirati producers, which will enable them to succeed and provide high-quality products, based on their awareness of the pivotal role they play in supporting national development, in the context of contributing more to the local economy and providing a wide range of products. local to consumers.

Graziato stressed that many Emirati products not only compete with other products in the country’s markets, but even surpass them, despite the great competition for various international products and the duty-free business environment, pointing out that Carrefour appreciates the exceptional quality and innovation achieved by local producers. .

Graziato pointed out that a recent survey, conducted by Nielsen Online Polls, revealed that the origin of the brand is no less important than the benefits of the product for 73% of consumers in the Emirates, which explains the reasons for the great demand for high-quality Emirati products, stressing that many Initiatives and partnerships with farms help raise awareness of the importance and quality of local products and promote them.

Fruits and vegetables

The Chief Operating Officer of Majid Al Futtaim Retail in the Emirates revealed that “20% of the fruits and vegetables consumed in the UAE in general are grown locally,” stressing Carrefour’s keenness to make these local products available and facilitate access to them in its stores, to meet There is an increasing demand for it, and it is now recording high sales numbers.

He stressed that the local products of the “Carrefour” brand, including fresh foodstuffs and a large number of consumer goods, record consistently high sales, which reflects the strong market demand for local goods and consumers’ confidence in local production, stressing that this enhances Commitment to supporting local producers and providing a platform for them to reach a wider audience.

Carrefour initiatives

Graziato said that Carrefour has launched several initiatives related to allocating specific places in its sales outlets for Emirati products, with prominent signs indicating that they are local products, including the “Emirati and Be Proud” campaign that was launched to celebrate Union Day, by allocating space on the website. To display local products from November 21 to December 5, 2024, as well as display Emirati heritage goods, promote local products through an ongoing campaign on its website, and provide the opportunity for small and medium-sized companies to display a variety of their products. In 12 Carrefour stores, an audit evaluation is conducted at least every six months, to ensure that this group is suitable to retain or expand its scope.

Graziato revealed that Carrefour is committed to purchasing local flour production, which ensures the stability of the local market, and has also taken important steps to support small and medium-sized companies, through its agreement with a social institution that employs people with disabilities, who work on producing succulent plants that are sold in stores. Carrefour in the UAE.

Rate and review

Graziato stated that Carrefour is constantly evaluating and reviewing its strategy regarding products, and is always looking for new ways to display and display these products in its stores in a way that supports the growth of Emirati business, pointing out the existence of strong cooperation relationships and partnerships with many local producers, ensuring availability. It continues to provide local products with high quality, and is constantly keen to search for new opportunities to enter into partnerships with Emirati producers, and expand the range of local products available in its stores.

Blockchain technology

The Chief Operating Officer of Majid Al Futtaim Retail in the Emirates, Jean-Luc Graziato, revealed the adoption of Block Chain technology to enable the tracking of food items. He said that this technology provides the opportunity for consumers to have immediate access to food supply chain data from the farm to the store shelves. By scanning the QR code on the products.

. 65% of consumer goods bearing the “Carrefour” brand in the Middle East are produced in the UAE.