Michelob Ultra and Kevin Hart open applications for Chief of the Cup job at World Cup 2026 final
Michelob Ultra and Kevin Hart are seeking a candidate for the Chief of the Cup job to hand the Man of the Match award at the World Cup 2026 final on July 19, with pay up to $90,000.
The beer brand Michelob Ultra teamed with comedian Kevin Hart to announce applications for an unusual role dubbed the Chief of the Cup job ahead of the World Cup 2026 final. The winner will enter the field after the final whistle and present the Man of the Match award during live global broadcast. The position is being described as a short but high-profile opportunity for football fans and brand ambassadors.
Michelob Ultra and Kevin Hart launch Chief of the Cup job
The campaign was revealed on social channels and promoted as a chance to appear at one of the world’s biggest sporting events. Kevin Hart is attached to the promotion and will be part of the publicity around the selection and announcement. The initiative highlights how brands are using flagship sporting moments to create headline-grabbing activations.
Role details include $90,000 pay and stadium access
Organizers say the Chief of the Cup job carries a payout of up to $90,000 for the winner. The role’s on-field duties are limited in duration and are reported to total roughly 90 minutes of official involvement on match day. The package also includes two complimentary tickets to attend the World Cup final inside the stadium on July 19, 2026.
Application requirements and event obligations
Applicants must be fully available on Sunday July 19, 2026 and able to cope with the intense media and crowd environment that accompanies a World Cup final. The brand will select a candidate capable of representing its image while performing live before millions of viewers. Organizers have emphasized the need for composure and readiness to enter the pitch immediately after the final whistle.
Campaign sparks global social media reaction
The one-day nature of the Chief of the Cup job combined with the sizable payout has generated broad online attention and debate. Fans and commentators have called it both a clever marketing move and a dream gig for football enthusiasts who want a moment on the world stage. Social media posts have amplified the promotion and increased visibility for Michelob Ultra in the lead up to the tournament.
Brand strategy links promotion to World Cup viewership surge
Michelob Ultra’s activation is part of wider marketing plans connected to the 2026 World Cup and aims to capitalise on unprecedented global viewership. The 2026 tournament will feature 48 teams and is expected to draw larger audiences and expanded commercial opportunities. By tying the Chief of the Cup job to the final, the brand is securing a memorable moment that aligns its image with peak tournament attention.
What the selected candidate will experience on match day
The appointed Chief of the Cup will step onto the pitch after the match ends to hand the Man of the Match award to the chosen player in front of fans and international broadcasters. The experience will include photo opportunities, live interviews and direct exposure to a worldwide audience. Organizers note that the moment is brief but highly visible and requires professionalism and an ability to perform under scrutiny.
The Chief of the Cup job reflects a growing trend of experiential marketing at major sports events and offers one individual a paid opportunity to participate in World Cup history on July 19, 2026.