Opening 52 consumer happiness centers in Dubai

Yesterday, the Dubai Consumer Protection and Fair Trade Corporation, one of the institutions of the Department of Economy and Tourism in Dubai, revealed its ongoing efforts to consolidate the role of consumer happiness centers, to protect consumer rights and the interests of business owners, by activating the concept of cooperation with merchants to increase satisfaction rates and respond to all complaints quickly. And more efficient.

The Foundation stated, in a statement, that the number of centers that have been opened so far is 52 centers, which have succeeded in dealing with 200,443 complaints from January to August of this year, after opening 15 centers during the year 2023, with plans to open more centers that include regions. Or new sectors, ensuring access to the largest possible number of consumers, pointing out that the centers currently cover many economic sectors, including retail, cars, furniture, and e-commerce.

The Dubai Foundation for Consumer Protection and Fair Trade confirmed that these centers have contributed to improving the relationship between the merchant and the consumer through several ways, most notably the settlement of disputes transparently and effectively through direct channels for submitting complaints and observations, which allows rapid response and finding appropriate solutions, and creates an atmosphere of trust between consumers and merchants. This increases the levels of transparency in dealings between them, as this gives the consumer a heard voice that can significantly influence the services provided.

The organization intends to provide comfortable and more equipped spaces within the centers, including improved waiting areas, technologies for displaying information and responding to inquiries immediately, as well as increasing the number of staff and appointing specialized employees to deal with new types of complaints, such as those related to advanced technologies and digital services. .

Director of the Consumer Protection Department, Ahmed Ali Musa, said: “We are keen to develop initiatives that are in line with the strategy of the Department of Economy and Tourism in Dubai, and the objectives of the Dubai Economic Agenda (D33), which aims to make Dubai a global leader in business and entertainment, and achieve the vision of the wise leadership to be the best city.” To live, work and visit, from our position as a department responsible for considering and deciding on complaints submitted by consumers.”

He added: “Consumer Happiness Centers receive complaints and work to resolve them amicably with employers without the need to submit them to the Corporation. We at the Corporation are committed to improving the level of services and improving communication channels between various parties, including these centers, to ensure enhancing the consumer experience and providing more services.” Effective and comprehensive.”

The Corporation seeks to expand the scope of these centers, and also plans to provide new training programs to develop staff skills, improve the quality of dealing with consumer complaints, and increase efficiency in resolving disputes. It also intends to launch awareness initiatives that include awareness campaigns to educate consumers about their rights and how to use consumer happiness services. In addition to enhancing awareness of laws and regulations related to consumer protection.

Collaborate with merchants

Consumer Happiness Centers cooperate with major business groups and companies, such as “Union Coop,” “Al Shaya Group,” “Sharaf DG,” and “Al Nabooda Motors.” Al-Futtaim Group also recently joined, as part of the organization’s endeavor to ensure the treatment of… Complaints related to the services and products provided by these companies quickly and effectively, as work teams are allocated within the companies to deal with complaints received from consumer happiness centers, which facilitates the resolution of disputes without the need to submit complaints to the institution or other official bodies.

. 200.4 thousand complaints were dealt with by consumer happiness centers within 8 months.