Rox Motors to build cars in the UAE with AI plant, targets 300,000 units and AED 30bn GDP uplift
Rox Motors will manufacture vehicles in the UAE, launching an AI-driven production centre and logistics hub as it scales output and prepares new models for regional markets.
Rox Motors confirms UAE manufacturing base and AI facility
Rox Motors announced its decision to manufacture vehicles in the United Arab Emirates, positioning the country as a regional production and logistics centre. The company said it commissioned an advanced, AI-enabled manufacturing centre in 2026 to support high-quality assembly and flexible production. Executives described the UAE location as pivotal to the firm’s plans to scale and serve markets across the Middle East and Africa.
Production roadmap aims for 300,000 annual units by 2030
The company outlined a stepped production roadmap that targets an annual capacity of 300,000 units by 2030 and forecasts a contribution of about AED 30 billion to national GDP. Rox Motors is currently focused on producing a single model, the ROX 01, while planning to expand its lineup to four distinct models by the time the second-generation vehicles are launched in 2028. Officials told industry delegates that the expansion will be phased to match local supply-chain development and demand patterns.
ROX 01 and the planned model expansion
The ROX 01 remains the firm’s primary production focus as manufacturing scales in the UAE, with quality control and local sourcing priorities guiding early output. Rox has signalled that new models will be introduced incrementally to differentiate offerings across segments and price points. The second-generation range, due in 2028, is expected to broaden the brand’s appeal and enable entry into additional regional markets.
Commitment to Emirati workforce development
Rox Motors said it will invest in training Emirati technicians, engineers and logistics specialists as part of its localisation commitments. Company representatives emphasized partnerships with local training institutions to build a specialised workforce capable of maintaining advanced manufacturing lines. These initiatives are intended to support long-term industry growth and to transfer technology and skills to the domestic market.
ReEV technology and range claims
Rox described its proprietary ReEV system as a hybrid-driven battery architecture that blends electric propulsion with a gasoline-based battery recharging mechanism. The firm states that ReEV-equipped vehicles can achieve a single-charge range of up to 1,226 kilometres, supported by a 56-kilowatt-capacity battery and an onboard gasoline recharging system. Company spokespeople stressed that gasoline is used solely to recharge the battery and not to directly power the drivetrain.
Logistics, aftersales support and regional strategy
To underpin sales and service, Rox Motors opened a new support centre in Jebel Ali to serve as an operational hub for spare parts distribution and field services. The company said parts deliveries within the UAE will reach service centres within one day, while regional deliveries to neighbouring countries will take up to four days. Rox representatives added that the UAE’s advanced infrastructure and strategic location were decisive factors in selecting the country as a manufacturing and logistics base.
Market outlook and electrification trends
Rox executives reiterated expectations that electric and electrified vehicles will capture a larger share of the regional market in the coming decade, projecting that around 30 percent of sales could be electric by 2030 with potential for higher penetration thereafter. The company framed its ReEV approach as a transitional technology that addresses range anxiety and charging infrastructure gaps while the broader EV ecosystem matures. Industry observers say such hybrid approaches are likely to persist in markets where fast charging networks are still developing.
Partnerships and supply-chain integration
Rox Motors highlighted plans to establish global logistic partnerships and to integrate local suppliers into its value chain to reduce lead times and improve cost efficiency. The company is seeking to unify its presence in the UAE and the wider Middle East through strategic alliances and investments in local capacity. Executives indicated that these measures are intended to create a resilient supply chain capable of supporting accelerated production targets.
The announcement marks a notable step in the UAE’s emergence as a regional automotive manufacturing hub and underscores the private sector’s role in driving industrial diversification and technology transfer across the Gulf.