SANDK awards Financial Content Creators grant to two Young Financial Advisors graduates
SANDK awards two Young Financial Advisors graduates a content-creation grant to produce high-quality media and expand financial literacy across the UAE.
SANDK names winners of the Financial Content Creators grant
Sheikha Hassouni and Khadija Al Hammadi have been announced as the recipients of the SANDK Financial Content Creators grant. The awards were made in partnership with the Federal Youth Authority as part of World Money Week activities. The initiative targets graduates of the Young Financial Advisors programme and aims to convert their training into public-facing, trusted financial content.
Grant aims to boost financial literacy and consumer protection
SANDK framed the grant as part of a wider strategic push to strengthen financial inclusion and consumer protection across the country. Officials said the programme seeks to support responsible behaviour by increasing access to clear, practical financial information. The unit described the grant as a mechanism to turn knowledge into influential digital content that reinforces trust in the banking and insurance sectors.
Partnership with the Federal Youth Authority explained
The Federal Youth Authority collaborated with SANDK to identify and prepare candidates for the grant as a way to empower national youth talent. Khalid Al Nuaimi, Director of the Federal Youth Authority, emphasized the partnership as a model for institutional cooperation that readies young professionals for active public engagement. Both organisations framed the effort as an investment in skilled communicators who can reach diverse audiences through modern media channels.
Selection criteria and the eligibility process
Applicants had to be graduates of the Young Financial Advisors programme and hold a financial influencer licence from the Securities and Commodities Authority. Candidates were also required to submit a visual presentation outlining how they would advance financial literacy across the UAE. Shortlisted applicants underwent interviews with SANDK’s management before the final selections were confirmed.
Support package includes professional production equipment
The grant provides winners with professional production tools to raise the technical standard of their output. Equipment includes advanced cameras, tripods, lighting arrays and audio gear intended to enable consistent, high-quality digital content. SANDK representatives said the package is designed to help the grantees build sustainable platforms and broaden the reach of accurate financial advice.
Winners to serve as ambassadors for financial education
Both recipients will act as SANDK ambassadors, producing content that explains practical financial concepts and promotes consumer rights. Their role is expected to include short educational videos, social-media series and community outreach to translate technical topics into accessible guidance. SANDK highlighted that empowering credible voices is central to reducing misinformation and strengthening public confidence in financial services.
Alignment with World Money Week and international standards
The grant announcement was timed to coincide with World Money Week, an annual OECD-led campaign to promote financial education among young people. SANDK executives noted the timing underscores the unit’s commitment to global best practices in financial literacy. Officials linked the programme to national priorities on financial stability, inclusion and proactive consumer protection.
SANDK’s chief executive, Fayza Al Awadi, described the initiative as reflective of a strategic vision to broaden inclusion and empower young talent. She said giving trained advisors the tools and platforms to communicate effectively turns education into a practical force for building trust. The unit indicated it will monitor the grantees’ content and reach, measuring impact by engagement and evidence of improved financial awareness.
The Federal Youth Authority and SANDK said they view the grant as the first phase of an ongoing effort to professionalise financial content production in the UAE. Both organisations signalled openness to scaling the programme and exploring additional partnerships with industry stakeholders. They also stressed the importance of regulatory compliance and quality control in any expansion of the scheme.
Observers welcomed the move as a practical step toward closing gaps in public financial knowledge and improving consumer readiness for decisions involving banking and insurance. Media experts noted that combining subject-matter training with production resources can significantly increase the credibility of digital financial advice. Stakeholders suggested the model could be replicated to support other specialised public-interest content areas.
SANDK and the Federal Youth Authority have committed to following the winners’ progress and to identifying ways to amplify successful content. The immediate focus will be on rolling out inaugural series of educational videos and promoting them through established channels to reach families, young professionals and first-time investors. The programme’s success will be judged on both quality of output and its measurable contribution to financial literacy across the emirates.