The markets are witnessing discounts on “favorite brands” goods.

Consumers said that major sales outlets offered discounts of more than 35% on goods of favorite brands known for their high quality, stressing that these goods were not included in the discounts or offers previously, or were rarely offered in the offers, and they called on the sales outlets to expand in offering such discounts on brand goods. Commercial products that are popular with consumers, especially basic ones, considering this a positive aspect in the markets currently, noting that most of the discounts are limited to a group of goods that almost does not change.

These reductions included goods in demand by consumers, such as fresh poultry, cheese, eggs, oils, and paper napkins.

In turn, officials in the retail sector attributed the current discounts on well-known brand goods to intense competition in the market and the desire of sales outlets to increase sales, expecting that the current year will witness strong price offers within the framework of that competition.

They stressed that offering discounts on goods that are of interest to consumers and constitute a priority for them is a key element in supporting their loyalty to the outlet, in light of the increasing number of these outlets and the tendency of a large portion of consumers to buy “online.”

Consumer opinions

In detail, the consumer, Nada Al-Shuaibi, said that the current period witnessed, for the first time, the offering of discounts on goods of favorite brands known for their high quality, which allowed her to purchase at reasonable prices.

She added to “Emirates Today”: “A sales outlet put forward a price offer on fresh chicken from a brand known for its high quality, which is not usually included in discounts, bringing the price of a kilogram of fresh chicken down from 25 dirhams to 18.50 dirhams, a decrease of approximately 26%. A huge discount on paper napkins from a favorite brand, bringing their price down from 30 dirhams to 22 dirhams, a decrease It is approximately 27%.

Al-Shuaibi called on sales outlets to expand in offering discounts on brand goods known for their high quality and popular with consumers, especially basic goods, stressing that most discounts are on specific goods and brands, and they rarely change.

For his part, consumer Rafiq Marzouq said: “The beginning of this year witnessed a positive phenomenon represented by the offering of discounts on goods of favorite brands known for their high quality among shoppers,” pointing out that these goods are not usually included in sales outlet discounts, or are less included in the offers offered.

He stated that one of the major sales outlets launched, for the first time in many months, an offer on an egg tray with a capacity of 30 large eggs from a well-known brand, at a price of 21.30 dirhams, after it was previously offered at 27.30 dirhams, in addition to a price reduction of 20%. On eggs of medium and small sizes, pointing out that eggs are one of the important basic commodities that usually witness price reductions in all their brands except rarely.

He added that another outlet put up an offer on vegetable oil from a brand that did not witness price reductions either, bringing the price down from 44.75 dirhams for two packages to 28.75 dirhams, a decrease of more than 35%. Marzouk believes it is necessary to expand sales outlets by offering discounts on well-known brands that are popular with consumers, especially basic goods.

In the same context, consumer Omar Salam pointed out that a sales outlet put up an offer on a type of milk, dropping from 12.90 dirhams to 9.90 dirhams, a decrease of more than 23%.

He also pointed out an offer on a type of cheese, which is rarely included in discounts, as the price of a package of it reached 28 dirhams, compared to 40 dirhams previously, a decrease of 30%.

He considered this a positive phenomenon in the markets currently, pointing out the importance of expanding such discounts without concentrating them on a specific group of goods and brands, in light of the presence of many sales outlets and electronic commercial platforms and the competition between them.

Intense competition

In addition, the official in the sales outlets, Masoud Anal, told Emirates Today, the current discounts on well-known brand goods to the intense competition in the market, and the desire of the sales outlets to achieve strong financial results and increase sales at the beginning of the year, expecting that the year will witness There are strong price offers being offered, within the framework of this market competition.

The official at another sales outlet, Ali Dawoud, agreed with his counterpart, Anal, indicating that submitting offers for these goods depends on other factors, in addition to competition and achieving high sales, such as the company’s strategy in the short, medium and long term, and the goals required to be achieved in the year.

Consumer loyalty

As for retail affairs expert, Devi Nagpal, he told “Emirates Today” that offering discounts on goods that are of interest to consumers and constitute a priority for them, whether essential or non-essential, is a key element in supporting consumer loyalty to the sales outlet, especially in light of the increasing number of sales outlets. A large portion of consumers went to purchase online, after comparing prices with e-commerce platforms.

Nagpal pointed to the nature of the relationship between consumers and sales outlets, saying: “Sales outlets need consumers to increase their sales, and consumers need outlets to buy what they need at reasonable prices, which confirms the necessity of following attractive marketing policies that focus on providing what shoppers need at reasonable prices.” “Even if it means reducing its significant profits in the short term.”

Retail officials:

• The current discounts are due to intense competition and the desire of sales outlets to increase sales.

• Offering discounts on goods of interest to consumers is a major element in supporting their loyalty to the outlet, in light of the increasing number of stores and the tendency to purchase “online”.