Trus Holding opens new Dubai office in Garhoud as part of 20th-anniversary expansion
Trus Holding Dubai office opens new Garhoud Business Center hub, marking the group’s 20th anniversary and reinforcing Dubai’s appeal to international firms and investors.
Opening marks strategic milestone for Trus Holding
Trus Holding Dubai office opened this week at the Garhoud Business Center, the company announced, marking a key milestone in the group’s 20th anniversary year. The move establishes a strategic hub for the multinational group as it expands regional operations and strengthens cross-border collaboration from Dubai.
The ribbon-cutting was led by Munawwar Ali Shihab Tengal, and the ceremony drew senior company executives and a guest of honour from the regional business community. Company officials described the new office as the central base for technology, cooperation and sustainable growth across their sectors.
Senior executives and guest of honour at inauguration
The opening ceremony was attended by Trus Holding’s managing director, Samir Baravati, who delivered remarks on the company’s progress since its founding in 2006. Also present were Fahd bin Saud Al‑Tuwaijri, head of the group, and Ali Mohammed Sadiq Al‑Sumti, the group director.
Khalil Yassin, former president of Unilever Arabia, served as guest of honour at the event, underscoring the ties between major consumer and corporate leaders and the Emirate’s business ecosystem. Executives highlighted the significance of the location for regional outreach and investor engagement.
Group growth: seven-country footprint and a dozen companies
Company statements say Trus Holding now operates in seven countries and manages a portfolio of twelve specialised companies across multiple sectors. The group framed the new Dubai office as a platform to coordinate regional projects, accelerate technology adoption and pursue sustainable business models.
Samir Baravati said the office will support cross-border collaboration and help scale the group’s operations as it pursues new markets. Executives emphasized continuity in governance and a focus on strengthening service offerings to existing clients while acquiring new partnerships.
Dubai’s regulatory and digital infrastructure attracts multinationals
The inauguration comes amid ongoing global recognition of Dubai as a preferred base for regional and global corporate headquarters. Recent international reports have cited the Emirate’s advanced regulatory framework, digital and financial infrastructure, and strategic geographic position linking Asia, Africa and Europe.
Officials at the ceremony linked Trus Holding’s expansion to these structural advantages, noting that a stable regulatory environment and robust financial ecosystem make Dubai an effective launchpad for regional growth. The company’s decision echoes a wider trend of multinationals increasing their presence in the Emirate.
Economic activity and investor confidence remain resilient
Observers at the event pointed to signals of normalised economic and social activity across Dubai, with educational institutions, financial centres and retail markets operating at near‑full capacity. The Washington Post has also highlighted Dubai’s ability to maintain growth and investment appeal, crediting its resilient economic model and investor confidence.
Trus Holding’s leaders underscored that the new office is intended to capitalise on this momentum while contributing to the local business community through new projects and employment opportunities. They described the move as both commercially pragmatic and aligned with broader market recovery trends.
Outlook: regional coordination and sustainable expansion
Looking ahead, Trus Holding plans to use the Garhoud office to centralise regional coordination, pilot technology initiatives and strengthen its cross-border partnerships. The group’s management said it will focus on measured, sustainable growth and on leveraging Dubai’s connectivity to scale operations across its seven-country footprint.
Executives also spoke of investing in local talent and regulatory compliance to ensure long-term stability. The company indicated plans to roll out sector-specific initiatives from the Dubai hub that will support both regional clients and international collaborators.
Trus Holding’s new office in Dubai is positioned as an operational and symbolic anchor for the group’s next phase of growth, aligning a two-decade corporate trajectory with one of the region’s most dynamic business centres.