The Global Hotels Alliance said that the UAE ranked second as the largest market in the world in terms of hotel revenues, which were registered by international tourists from coalition members, during the past year, which numbered more than 30 million members, indicating that the total revenue recorded by the members in the year 2024 reached more than 9.9 billion dirhams.
The coalition added that the Emirati market recorded strong performance levels in the hotel revenue index, pointing out that the members of the program from the United Kingdom, Russia and Germany came in the list of the three largest markets in order to demand the UAE hotels during the past year, indicating that members are from the three countries They spent about 136 million dirhams on hotel stays.
He stated that the UAE achieved 76% of its revenues from international residencies, and that the alliance added more signs and new hotel establishments to its portfolio in the UAE during the past year, pointing to continuous growth in the number of hotel nights spent by the guests from the “coalition” members in Emirates hotels .
The “Walaa” program includes the alliance in its wallet more than 850 hotels, which represents 45 brands in 100 countries, and the coalition program serves 30 million members, and achieved revenues of $ 2.7 billion (9.9 billion dirhams) in 2024.
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