20 %is an increase in the stores participating in “major electronic discounts”

The “Great Electronic Discounts” campaign, organized by the Dubai Festival and Retail Corporation, has achieved one of the institutions of the Department of Economy and Tourism in Dubai, from 27 to 30 March last, a remarkable success with the increase in demand for purchase, to contribute to strengthening the growing e -commerce sector in Dubai, where the campaign witnessed an increase of 20% in the number of participating stores compared to last year, while thousands of shoppers benefited over four days of the major discounts that reached 95% on 85 brands, included eight various categories.

The “Great Electronic Discounts” campaign also launched a completely new shopping experience in Dubai, which is an interactive virtual shopping center, which allowed shoppers to explore the best brands, benefit from additional discounts, and enter with clouds to win a prize of 100 thousand dirhams, along with the opportunity to win additional cash prizes worth 50 thousand dirhams, and this new experience succeeded in attracting thousands of users, which highlighted the importance of the current year of the year The campaign for the e -commerce sector in Dubai.

“Dubai continues its leadership in promoting the retail sector, through innovation and the development of shopping experiences to combine traditional and electronic roads, taking advantage of the digital development witnessed by the city, and the” major electronic discounts “campaign is one of the advanced means that reflect the rapid development achieved by the e -commerce sector in the region.”