$8.365 billion in brand value for Emirates Airlines in 2025

The UAE continues to confirm its global leadership through the distinguished performance of its companies in the “Global 500” list for the year 2025, the annual report that highlights the most valuable and powerful brands in the world.

Emirates Airlines maintained its regional and global leadership in terms of brand value in the international aviation sector for the year 2025, and the brand value of the Emirati carrier rose by 26.5% to reach $8.365 billion (30.7 billion dirhams).

“ADNOC” maintained its position as the most valuable brand in the UAE, for the seventh year in a row and exceptionally, and the value of the ADNOC brand increased by 25%, compared to the previous year, to reach $18.9 billion (69.36 billion dirhams) in 2025, achieving growth. by more than 300% since 2017, making it the second most valuable brand in the Middle East.

The strength of ADNOC’s brand increased, reaching 81.9 points, according to the “Brand Finance” classification system, and the company maintained its “AAA-” rating for the second year in a row.

Brand Finance, the world’s leading company in evaluating brands, confirmed that Apple has maintained its position as the most valuable brand in the world for the year 2025. The value of the brand was estimated at 574.5 billion US dollars, far superior to its closest competitor, Microsoft. , which amounted to $461.1 billion. This came during a session hosted by the UAE Pavilion, as part of its agenda of activities held in conjunction with the meetings of the 55th session of the World Economic Forum in Davos, Switzerland.

The Minister of Industry and Advanced Technology, CEO and Managing Director of ADNOC and its group of companies, Dr. Sultan Ahmed Al Jaber, said, “Thanks to the vision and directives of the wise leadership, the support of ADNOC’s Board of Directors and its Executive Committee, and through the efforts and dedication of all its staff, the company obtained the classification.” The most valuable brand in the UAE, for the seventh year in a row, emphasizing its pivotal role in driving growth, development and prosperity in the country, as well as the true value of its brand and its positive impact on our society.”

He added that as its international presence continues to grow, ADNOC continues its firm commitment to contributing to achieving sustainable growth and taking advantage of the various opportunities available to create additional value for the UAE and its people for a better future for future generations.

Brand value

Brand value, according to Brand Finance, is defined as the net economic return when the trademark is licensed on the open market, and the strength of the brand is evaluated through a set of criteria and factors that include marketing and communication activities, shareholder rights, and commercial performance.