Du is among the first 20 for the world’s most powerful brands

Du has achieved a new achievement that is added to the strength of its brand, as it rose to the 20th rank among the strongest brands in the field of communications in the world, according to the “Brand Finance” index for the 150 strongest telecom companies in the world for 2024.

She witnessed a remarkable increase in the value of her brand significantly from 2.475 billion dollars (9.83 billion dirhams) in the previous year, to 3.037 billion dollars (11.14 billion dirhams) during the year 2025, increasing the value of its commercial brand, during the past four years, amounted to more than 1.2 billion dollars, and a noticeable leap from the 25th place last year.

Du was also able to conserve its progressive classification at the (-AAA) level, and it got 83.2 points in the Brand Power Index (BSI), to establish its position as the fastest brand to rise in the index arrangement in the Middle East region.

The remarkable progress in the strength and value of the brand embodies the success of the pre -emptive strategic vision of “du” in integrating the latest advanced technologies, providing the best communication services that focus on customer service, as well as the remarkable interaction between the intensive investment of “Du” in the field of developing its commercial mark, and continuing to provide it with the highest levels of operational performance, and property rights that reflect the efforts made to establish the “du” pioneering position in leading the telecommunications sector In the Middle East, where it provided the best level of customer service, excellent coverage and the best value for money.