“Dubai Shopping” increases retail sector sales

The Dubai Festivals and Retail Corporation reported that the events and activities of the Dubai Shopping Festival, which recently concluded, have a significant and noticeable impact on increasing sales in the retail sector, stressing that the festival’s discounts will continue in the markets until the second of next February, given that promotional offers are among the basic elements that build… The institution must ensure the prosperity of the retail sector.

She pointed out in statements to Emirates Today that the Dubai Shopping Festival provides opportunities for growth in the tourism and retail sectors, through partnership between the public and private sectors.

The Dubai Shopping Festival concluded its 30th session, as the famous annual festival welcomed millions of the city’s residents and visitors over a period of 38 days, which lasted from December 6, 2024 until January 12, 2025.

In detail, Mohammed Firas Mahmoud Erekat, Assistant Vice President – Retail Calendar and Promotions Department at the Dubai Festivals and Retail Corporation, said: “The Dubai Shopping Festival plays a pioneering role in stimulating the tourism sector in Dubai, through various attractive activities and events that meet the needs of all different visitors.” Their nationalities, ages, and budgets.”

Erekat added: “Promotional offers are among the basic elements that we build upon to ensure the prosperity of the retail sector, especially since Dubai is famous for hosting the most famous brands, and it also has a group of the most luxurious and best shopping centers in the world,” pointing out that “Dubai residents and visitors enjoy many… Opportunities to benefit from major discounts offered by leading local and international retailers and brands throughout the year and across the city. For example, the Dubai Shopping Festival sales season continues until the second of next February, as shoppers can get discounts of up to 90% during this period.

He continued: “The festival celebrates the partnership between the public and private sectors, as the two sectors cooperate to create new opportunities for growth in the tourism and retail sectors.”

Erekat explained, “The packages and promotions offered by shopping malls, retail stores, hotels, and tourist attractions contribute to strengthening Dubai’s position as a global tourist destination, and attracting more visitors to enjoy the weather, offers, and entertainment events at this time of the year.”

He pointed out that “the promotional offers presented by hundreds of stores and brands during the festival contributed to the influx of tens of thousands of visitors to the various centers, shopping destinations and traditional markets throughout Dubai, which had a significant impact in increasing the sales of the retail sector, by increasing the number of shoppers from City residents and visitors.

Commenting on the possibility of future expansion plans for the festival’s activities or external promotion, Erekat said, “The festival witnessed an expansion in its activities, as the 30th session of the festival embraced a group of entirely new artistic and entertainment events, retail and dining experiences, including displays that combine fireworks.” And drones, and festival nights at (Dubai Festival City Mall), (Auto Season Dubai Shopping Festival), (The Uncommon), and many others, as the city’s residents enjoyed. And its visitors during the festival with a range of experiences and dazzling celebrations on New Year’s Eve.