“Industry” enhances product quality through “Compliance Pledge” with 11 e-commerce platforms

The Ministry of Industry and Advanced Technology announced today that 11 leading e-commerce platforms in the country have signed a “Compliance Pledge” with the Ministry, as part of the Ministry’s initiative dedicated to e-commerce platforms, in an important step to enhance the quality and safety of products traded in the UAE market..

The initiative aims to enhance the conformity of products offered on electronic sales platforms with the UAE standard specifications and technical regulations. The pledge stipulates that the platforms joining the Ministry’s initiative are committed to applying the highest standards of safety and security in the products offered for sale through them, which enhances levels of confidence among consumers..

The Compliance Pledge was signed in Dubai in the presence of representatives from major retail platforms including Amazon, Noon, Al Futtaim Group (IKEA, S Hardware, Watsons, Toys R Us, Marks & Spencer), Nikai Group, Eros Electronics, Jacky Retail, Lulu Group International, Al Ghandi Electronics, Sharaf DG, Al Yousuf Electronics, and Samsung.“

His Excellency Omar Al Suwaidi, Undersecretary of the Ministry of Industry and Advanced Technology, stressed that the “Compliance Pledge” aims to enhance the quality and safety standards of all products displayed on electronic platforms, and constitutes a qualitative step towards achieving the objectives of the National Strategy for Industry and Advanced Technology. The pledge is also a step aimed at enabling consumers to obtain high-quality products and protect their rights..

His Excellency added that the joining of these platforms to the initiative represents a positive step towards enhancing levels of commitment to national standards and specifications, calling on all entities and strategic partners to support efforts aimed at maintaining the quality and safety of products displayed in the digital space, especially with the expansion of the volume of e-commerce in the UAE, according to various specialized indicators..

Al Suwaidi pointed out that this initiative comes within the framework of the agreement between the government and the private sector, with the aim of enhancing integration and providing safe and high-quality products to consumers. The ministry also aims to create a regulatory environment that supports the best global practices in marketing products, and calls on all other e-commerce platforms to join this voluntary path, in light of the positive relationship between the ministry and various platforms, which enhances the effectiveness of this initiative..

The importance of the “Compliance Pledge” lies in enhancing the quality and safety of products traded through the growing e-commerce platforms in the UAE. A previous analysis by the Dubai Chamber of Commerce based on data from Euromonitor indicated continued growth in this sector, with sales rising from $2.6 billion in 2019 to $4.8 billion in 2021. The size of the e-commerce market in the country is expected to reach more than $9.2 billion by 2026..

The Ministry of Industry and Advanced Technology encourages traditional sales outlets and electronic sales platforms to comply with national laws, specifications and technical regulations. The Ministry organizes control and awareness campaigns in cooperation with the competent regulatory authorities at the federal and local levels, in addition to facilitating the voluntary withdrawal and recall of products, and enabling consumers to identify these products withdrawn from the markets through the federal “Manea” system and the National Product Conformity Program..