Mohammed bin Rashid Housing Establishment announces the “Housing the Future” awareness campaign

The Mohammed bin Rashid Housing Establishment announced the launch of a new awareness campaign under the title “Housing the Future,” targeting government departments, students, and customers. It spreads awareness of the innovative and sustainable housing services provided by the Foundation, which enhances social and economic stability and supports the achievement of Dubai Vision 2040 to improve the quality of life.

Campaign details

The “Housing the Future” campaign includes a series of interactive workshops, which aim to provide participants with comprehensive information about housing services. These workshops will highlight the importance of using model (indicative) contracts through various communication channels such as social media sites, influencers, and service delivery centers. The workshops will also address how to evaluate the impact of using these contracts in reducing disputes related to building housing for citizens, and enhancing trust between different parties

In addition, the events include interactive sessions to answer participants’ inquiries, in addition to providing incentive prizes to enhance interaction and engagement in the campaign.

Continuous efforts

Mr. Zalal Khalifa Al Falasi, Assistant Executive Director of the Institutional Support Sector at the Mohammed bin Rashid Housing Establishment, said: “Through the ‘Housing the Future’ campaign, we seek to enhance community awareness of the importance of sustainable housing planning. This campaign is part of our ongoing efforts to provide innovative housing services that support family stability and contribute In improving the quality of life, in line with Dubai’s future vision

Al Falasi added that partnerships with government agencies and the private sector play a vital role in achieving the organization’s goals, noting the importance of educating the new generation by involving students in workshops.

Dubai vision

This campaign represents a major step within the organization’s digital transformation strategy, which aims to improve the efficiency of operations using the latest technologies. Through the campaign, the Foundation seeks to enhance its contribution to achieving the goals of the Dubai Urban Plan 2040

Invitation to participate

The Mohammed bin Rashid Housing Establishment invites all target groups to participate in the upcoming workshops and benefit from the valuable information it provides. You can visit the organization’s websiteTo learn more details and register for the events