Preparing meals and the needs of family gatherings account for 66% of the purchases in the Emirates during Ramadan

The Vice President of “Amazon” in the Middle East and North Africa region, Stefano Martinelli, stated that 66% of shoppers in the Emirates on “Amazon” give priority in Ramadan to shop food and materials needed to prepare breakfast, suhoor, cooking, dates and drinks, indicating that approximately 30.8% of consumers focus on buying home appliances.

He added in an interview with “Emirates Today” that it has changed the timing of shopping in the month of Ramadan, as most consumers in the Emirates begin their preparations for Ramadan about two to four weeks before the start of the Holy Month.

Ramadan

In detail, the Vice President of “Amazon” in the Middle East and North Africa region, Stefano Martinelli, said that “the way in which consumers in the Emirates are preparing for the month of Ramadan have evolved over the years, where we are witnessing noticeable transformations driven by the increasing focus on the family and giving in Ramadan,” adding that “the shopping priorities for Ramadan are focused on the requirements for preparing meals and meeting the needs of family gatherings and buying Home appliances, electronics and gifts.

Martinelli added, “A percentage of about 66% of shoppers on (Amazon) in the Emirates gives priority in Ramadan to shop the food and materials needed to prepare breakfast, suhoor, cooking supplies, dates and drinks, highlighting the importance of family gatherings and friends’ gatherings on breakfast, suhoor and charitable work, as well as household appliances such as air pans and coffee machines as well An increasing demand, as consumers are keen to eat in their homes, while it buys approximately 30.8% of consumers, home appliances, and 29% of them buy electronic devices to improve and enhance their lives.

Gift exchange

He explained that «the exchange of gifts is a major tradition that continues every year in Ramadan in the Emirates, where it gives more than 47% of shoppers priority for gifts upon shopping, and buys approximately 42% of shoppers, clothes and fashion, while more than 38% of them choose personal care and beauty products, and almost 40% of consumers shop for the entire family, which confirms the importance of family gatherings during this period.

Martinelli revealed that «comfort is still at the top of the priorities for about 53.1% of shoppers, while he buys approximately 44% of consumers driven by appropriate prices and offers, and approximately 33.8% is looking for a wide range of products,” noting that Amazon seeks to provide competitive prices and provide a wide range of products.

He pointed out that “Amazon” contributes to a major role in directing the necessary preparations to receive the month of Ramadan for many shoppers, where 93.6% of the participants browse, in a survey (Amazon Advertising Company) in the Emirates and Saudi Arabia, (the site) or collected information about the products using (Amazon), and 80.5% of the participants began to discover the purchases related to Ramadan on “Amazon” or through the “Amazon” application, and included the most methods Watching the discovery of products on the “Amazon” website: Watching the Ramadan offers of Ramadan (48.1%), oral recommendations (38.1%), and browsing coordinated product groups (34.2%).

He pointed out that the timing of shopping in the month of Ramadan has changed, as most consumers in the Emirates begin their preparations for Ramadan, two to four weeks before the holy month, indicating in this regard, to the launch of the annual Ramadan discounts on the Emirates Amazon (from January 17 to February 27), and the discounts included thousands of offers on more than 30 category of products, including groceries, daily basics, electronics, home and kitchen devices Fashion and beauty with discounts of up to 50% on food, 60% on some electronics, fashion and beauty products, and discounts of up to 64% on foodstuffs from “Amazon Fresh”.

He pointed out that consumers benefited during Ramadan discounts from the “Tabi” program to install the payments to four installments without interest, and to choose installments without interest for the purchases provided by a group of banking partners, and benefit from additional discounts on qualified purchases when paying certain credit cards, in cooperation with a number of banks, indicating that the rapid and reliable delivery of a wide range of products is a priority Permanent.

Shopping habits

“The month of Ramadan is witnessing a transformative phase of shopping habits and consumer behavior, and the retail sector in the Internet in the UAE records significant growth during this time annually,” said Stefano Martinelli. To mobilize and distribute breakfast and food supplies to thousands of needy families throughout the UAE, pointing to long -term relationships with food banks in the UAE, Saudi Arabia and Egypt through community partnerships and their extensive experience in the field of logistical services to participate effectively in the social programs and initiatives that they offer.