Veraviz Establishes Global Headquarters in Dubai Media City

VeraViews has joined the UAE’s Next Generation FDI initiative, which aims to attract companies operating in the knowledge-based and innovation-driven economy of the future.

Veraviews is a promising digital platform that uses modern technologies to verify ad views, stop the dissemination of harmful content, and prevent the use of media activities to finance advertising fraud and extremist sites, using its own technology “Proof of View”.

The Ministry of Economy said in a statement yesterday that the company will launch its services in the UAE as part of the “Next Generation Foreign Direct Investment” initiative, and will establish its global headquarters in Dubai Media City. It will also work to support the country’s efforts to regulate the increasingly complex advertising system, ensuring that marketing budgets reach verifiable audiences through properly accredited agencies and publishers.

Veraviz is the latest company to benefit from the Next Generation FDI initiative, which aims to enhance the UAE’s competitiveness by attracting innovative companies through providing them with a package of market entry essentials, including enabling fast-track incorporation, group visas, and access to banking services and commercial real estate.

Minister of State for Foreign Trade, Dr. Thani Al Zeyoudi, said that Veraviez’s joining of the “Next Generation Foreign Direct Investment Initiative” and the establishment of its global office in Dubai is an important addition to the innovation ecosystem in the UAE and its fast-growing media sector.

For his part, Mark Firth, CEO of Veravis, confirmed that the UAE is the ideal destination to host the company’s global headquarters, noting that “the media industry in the UAE is dynamic and diverse, and has an advanced mix of platforms, publishers, agencies and networks.”

Thani Al Zeyoudi:

Veraviez’s joining of the initiative and establishment of its global office in Dubai is an important addition to the country’s innovation ecosystem and its rapidly growing media sector.