Dubai made a new achievement during the year 2024, with its reception for more than 18.72 million international visitors, an increase of 9% compared to the same period in 2023, in which it hosted 17.15 million visitors, to continue to set records every year, according to the latest statistics for visitors Internationals, performance and indicators of the hospitality sector for the year 2024 issued by the Department of Economics and Tourism in Dubai.
On this occasion, His Highness Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, Crown Prince of Dubai, Deputy Prime Minister and Minister of Defense and Chairman of the Executive Council of the Emirate of Dubai, stressed that “the steady growth witnessed by the tourism sector in Dubai is the product of the vision of His Highness Sheikh Mohammed bin Rashid Al Maktoum , Vice President and Prime Minister of the UAE and Ruler of Dubai, may God bless him, for the future of the emirate’s economy, which was translated by (Dubai Economic Agency D33) into ambitious goals, including confirming the position of Dubai is a leading global city of business and entertainment, and one of the best cities in the world to visit, live and work ».
His Highness said: “The strong results of the tourism sector confirm the continuous growth of Dubai’s position on the map of international tourism as a favorite destination for visitors from all over the world, and it comes as a new achievement that is added to the record of Dubai’s achievements in all sectors .. Global confidence in Dubai, as a city worthy of the visit, is the fruit of a vision His Highness Sheikh Mohammed bin Rashid Al Maktoum, and as a result of the concerted efforts and constructive cooperation between the public and private sectors and local and international partners.
His Highness added: “Our vision is clear and our goal is fixed in achieving leadership, and the continued leading of Dubai to the global tourism scene, and the consolidation of its position as a leading global destination, and we are continuing to work with our partners to become the most attractive city for international visitors in the world .. Thanks to everyone who participated in this achievement, and I invite everyone To double the work towards new levels of success, and to benefit from the diversity of the targeted markets to enhance the contribution of the tourism sector as a president of the Dubai economy.
In a post by His Highness on the X platform, he said: “In a new achievement that reflects the Dubai tourism attractiveness, the emirate received more than 18.7 million international visitors during the past year, recording 9% growth compared to 2023, and the average hotel occupancy reached 78% in a year 2024, with 832 hotel establishments with 154 thousand rooms. ”
His Highness added: “We appreciate our governmental teams’ efforts in the Department of Economy and Tourism, and all our partners in the private sector, who contributed to their cooperation in strengthening Dubai’s position as a global tourist destination, and as the best city to live, work and visit, in line with the targets of Dubai Economic Agenda D33 .. Welcome to all our guests .. And welcome to the world in Dubai. ”
Encouraging
These strong encouraging results reflect the vision of the rational leadership of the growth of the tourism sector, as well as the targets of the Dubai Economic Agenda (D33), to double the size of the emirate’s economy by 2033, and to enhance its position as a leading global city for business and entertainment, as well as the continued attractiveness of the tourism sector to invest in addition to sectors Others, especially in the shadow of Dubai Governorate, on its first center in the world in attracting foreign direct investment projects in the first half of 2024, according to the data of the Financial Times- FDITESTS, as well as announcing major infrastructure projects, such as the expansion of Al Airport Airport Maktoum International, which will contribute its role to strategic growth, and improve the available experiences of the city’s population and visitors alike, and the Dubai Economy and Tourism Department explained that the vision and support of good leadership, as well as local and international partnerships, in addition to the innovative and targeted global marketing campaigns of various segments, and major events that It was hosted by the city, one of the main factors that contributed to achieving records during the year 2024, which strengthened the city’s reputation as one of the most prominent travel destinations in the world, and the successful strategic approach affirmed towards the development of the sector, investment in infrastructure as well as in talents to meet the increasing demand.
Attractive destination
The Dubai Department of Economy and Tourism continued to cooperate and coordinate with its partners in the public and private sectors to develop and enhance various offers in the city, as well as benefit from the advanced infrastructure it enjoys, and to provide high -end and exceptional services to the guests in various stages of their trips, as well as focusing on meeting various tastes and budgets, This was compatible with the approach adopted by the department, which is the strategy of diversifying markets, which was effective and successful in more than 60 countries, and all contributed to achieving this distinguished performance of Dubai in the tourism sector during 2024.
The department was keen to extend the bridges of cooperation with the partners and the local concerned parties and more than 3000 international partners, to review through the activities and marketing campaigns that it carries out throughout the year, the ingredients and offers that Dubai distinguishes it, not only to make it the favorite city of the visit, but the destination that attracts those wishing to reside in it From all over the world.
Dubai, through its strategic location between East and West, and the ease of access from various international destinations, was able to attract various segments of international visitors from all over the world, which was reflected by the statistics of visitors to Dubai according to the geographical region, as the northeastern and southeastern countries contributed Asia is a growth rate of 24%, followed by Africa with a growth rate of 20%, and the Association of Independent Countries and Eastern Europe with more than 16%, and the proportion of visitors from Western Europe witnessed a growth of 14%, and maintained its position as the most geographical exporting zones to the visitors to Dubai.
An exceptional performance
“The exceptional performance of the tourism sector in Dubai during the year 2024 is evidence of the insightful vision of His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, may God bless him, It is also in line with the targets of Dubai Economic Agency D33 to make it the best city in the world to live, work and visit. ”
He added: «Dubai was able to achieve record growth rates in the tourism sector for the second year in a row, after it recovered its upward path, which was going on for years before the global pandemic, and has overcome many global challenges, through careful planning and implementation of dynamic and flexible policies and strategies. And he continued: «This achievement came as an essential pillar of the various growth strategy adopted by the city, which enhances the integrated goals of the Dubai Economic Agency D33, by attracting talents, increasing foreign direct investment, and enhancing the global competitiveness of companies operating within the Dubai system.
Al -Marri explained that Dubai is distinguished by its ability to adapt and innovate, which determines its economic path, and all this supports a group of sectors, the city’s ability to link a group of global destinations, and the existence of an increasingly suitable system for business, as well as the continuous development of infrastructure on a global level, and investment Continuous to increase the absorptive capacity, Dubai’s position is a leading global destination in various vital sectors.
He added: «With our aspiration for 2025 Dubai continues to draw new growth paths, through innovation to overcome traditional tourism, enhance investment opportunities with a clear impact, care for entrepreneurship, and attract global talents, and we will contribute to enhancing Dubai’s position not only as a preferred destination for the visit, but also As an important and important player in global economic leadership and innovation.
New hotel facilities
The hotels contributed greatly to this distinguished performance of the city, as it is an important element to enhance experiences, as the hotel capacity witnessed growth to meet the requirements of the guests as well as the concerned authorities in the hospitality sector alike, and in light of the opening of distinctive hotel facilities such as “One & Only and Zabeel”, and “Siro One Zabeel” and “The Lana” from the “Dorscheter Collection” group. 2023, which makes Dubai clearly advance to main cities, such as New York, Bangkok, Paris and Singapore, according to the data of the STR Foundation, which specializes in hotel research and consulting, and the new tourism projects that will open their doors will contribute to the coming period, such as The “Jumeirah Morsi Arab” resort and the “Mandarin Oriental Hotel in the center of Dubai, in ensuring that the city is accompanying the increasing demand for staying in its hotel facilities, whether from international visitors or residents, and Dubai hotels are global appreciation due to the quality and distinguished level of hospitality it offers, where the hotel” The Lana »in his first year that he will be ranked 23rd in the list of the 50 best hotels in the world for the year 2024, while Atlantis The Royal finished ninth in his second operating year.
Hospitality indicators
In turn, hospitality indicators maintained its high performance during the year 2024, as the average hotel occupancy rate in Dubai increased to 78.2%, compared to 77.4% for the similar period of 2023, while the number of reserved hotel nights increased to 43.03 million nights, with a growth rate of 3% compared to With 41.70 million nights in 2023.
As for the daily price rate, it reflected the commitment of the hospitality sector to meet all budgets and tastes, and reached 538 dirhams, slightly above the year 2023, which recorded 536 dirhams.
According to STR data, Dubai hotels provided more value than famous cities, such as Paris, New York, London and Singapore, while the average returns from the rooms available 421 dirhams in 2024, an increase of 2% over what he recorded in 2023 and adults 415 dirhams.
Favorite destination
For his part, Issam Kazem, Executive Director of the Dubai Tourism and Trade Marketing Corporation, said that “the distinguished performance of the tourism sector in Dubai during the year 2024 reflects the directives of our wise leadership, continuous commitment, and joint efforts with our partners and the concerned authorities, and our marketing strategy, which was based Launching specialized and varied global campaigns, in reviewing the best that the city can offer to its visitors, and provided our distinguished partnerships with trademarks and important figures from the public and private sectors, the opportunity to reach other segments of the target audience in many markets, as well as promoting Dubai as a pioneering business center Entertainment and innovation. ”
He added: “These strong relations have intensified our efforts around the world, to make Dubai the preferred destination for the visit, whether for travelers for the first time, or frequent visitors, and it also made many of them think about moving to Dubai to reside and live in it, and the feeling of the true belonging of residents in the city, Those who represent more than 200 nationalities, contributed to their call to their relatives and friends to visit the emirate and enjoy the experiences it provides. ”He continued:“ At a time when we invest this momentum and build on it during the year 2025, we are committed to maintaining the provision of the finest service standards and continuous innovation to overcome expectations, Whether for those who visit the city for the first time, or for the guests and the city’s residents who explore it and enjoy a distinctive lifestyle. ”
Permanent international awards
During the year 2024, the tourism sector in Dubai won many international awards that confirm its exceptional performance and its leading position on the global scene. Dubai was chosen as the best shopping destination and the best exhibition destination in the 31st session of the World Travel Awards ceremony, which was held in November 2024, as it won Rashid Port, the title of the best global port for tourist ships, while Dubai International Airport topped the list of the best international airports, and the list of the international airports in the world for 10 years, according to the statistics of the International Airport Council for 2023, and to complete this achievement, the airport received in 2024 about 92.3 million traveler.
Dubai Crown Prince:
• Global confidence in Dubai, as a city worthy of a visit, is the fruit of the vision of Mohammed bin Rashid.
• Our vision is clear and our goal is fixed in achieving leadership, and Dubai continues to lead the global tourism scene.
